In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
About Chris Vaughn
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Content Marketing & Social Media Podcast
“To those of you that are trying to get buy-in from your boss for your social media ideas, you have to make the business case for social media. DigitalSherpa is doing that. They are delivering a tangible return on their client’s investment.”— Mack Collier, social media thought leader and host of Twitter’s largest tweetchat (#Blogchat)