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• Mar 23, 2012

Understanding Content Marketing: Part 2 – Advanced Content Strategy

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In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.

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About Chris Vaughn

Chris has served as Director of Marketing for DigitalSherpa since 2012. Chris directs and executes DigitalSherpa’s online marketing strategy, and is responsible for leading DigitalSherpa’s lead generation program and branding strategy. Chris drinks our company’s content marketing Kool Aid each day by providing content to help DigitalSherpa customers and prospects learn more about small business marketing. Before DigitalSherpa, Chris was the Managing Editor at Bluff Media LLC after graduating from Oglethorpe University in Atlanta in 2005 studying Marketing and Philosophy.

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2 Comments

1. Lynne Barton Bier - Home on the Range Interiors says:

   March 24, 2012 at 1:51 pm

   Thanks for the great information Chris. It was clear, interesting and thought provoking!

   Reply

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