Hey there! As someone who works in Social Media, I have the pleasure of constantly seeing new features, tools and innovations to social networks. One social network in particular – Facebook – has certainty been rolling out quite a few new features and updates over the past few months. Even I occasionally have trouble keeping track of them all, so I can’t image how difficult staying on top of social medias new might be for a small business owner. Luckily for you, we’ve amassed all of the Facebook news, updates and our tips from the past few months into one easy to navigate blog! I hope this helps you stay in sync with your Facebook audience!
In the first week of July Facebook unveiled a new search tool, Graph Search. Graph Search will allow Facebook users to easily execute detailed searches within their network of people, places and photos, such as “Which of my friends live in Atlanta” or “Photos of Restaurants in Chicago my friends like.” If your question yields no results from your Facebook Network, Graph Search is integrated with Bing and will immediately pull up search results from the web. Pretty cool, huh?
Besides simply providing information from your network tailored to user specific questions, Graph Search boosts other innovations as well. Graph Search improvements include a higher speed of search, as well as suggestive searches. When you start typing in a search, Facebook will auto-predict relevant potential searches based on what other users in your network are searching for. Click here to read more on what Graph Search means for your company.
Early in June, Facebook officially debuted hashtags on its platform! For some people, this raises the question: what the heck is a hashtag?
The hashtag, which appears as the # symbol in front of a word, makes it easier
for people to follow online conversations as they unfold in real time. Hashtags are used to organize conversations about public events, pop culture, people, places and topics. Whether you’re discussing the national #elections, the latest episode of #Scandal, the#NBAfinals or the local weather, hashtags make it easy to find, follow and join online conversations about the topics that you care about.
Hashtags also provide a way for advertisers to connect with key audiences. Hashtags allow small businesses to hone in on conversations about specific industries like #InteriorDesignor connect with people who are looking for specific products or services in cities like#Chicago or #NewYork. Hashtags also allow marketers to influence and drive conversations about their brands. Read on to find out 7 things small businesses can do to take advantage of Facebook hashtags.
Thursday, March 7th was a huge day in the ever growing land of social media, as networking giant Facebook unveiled a radically changed Newsfeed. Considering the Newsfeed hasn’t been significantly altered in over two years, this move rocked the interwebs, with users in a frenzy to be the first of their friends to get the updated Newsfeed. Why all the hype, you may ask? Let’s take a look at the reorganized Newsfeed and additional content marketing tips to make the most of the updated Newsfeed!
As a social media savvy small business owner, I’m sure by now you’ve heard to post photos on your Facebook brand page to boost engagement. Studies show posts with photos get 53% more likes, 104% more comments and 84% more click-through’s. However, there are literally billions of photos floating around the world wide web you could post on your page, and obviously not all of them would be appropriate or engaging. So here are 6 types of photos that are proven to boost fan engagement on your Facebook Page.
As the world’s most popular social network, Facebook is obviously an effective platform to share content and gain new customers for your small business. We used a super nifty Infographic by KissMetrics to showcase great advice on how to optimize your Facebook content for engagement and the much desired “likes” it deserves! Let’s go ahead and read those 5 smart small business tips to increase Facebook engagement, and put them to good use!
Facebook will now allow users to leave photo comments, rather than just words and links to the photos you always wished you could directly post. Actually adding photo comments is incredibly easy and user friendly. Where you would normally type a comment, there will be a camera icon you click and upload a photo. Users currently can only leave photo comments on the desktop version of the site, though mobile photo commenting is expected to be implemented in a future App update. Photo comments can however be viewed through the desktop and mobile version of the sight. Oh, and there is one more limit to Photo Commenting- as of now, they can only be used for personal pages, not brand pages. How can you integrate photo commenting into your current social media strategy? We have some great photo commenting ideas here.
Your small business may have a wealth of Facebook Fans, but they may not always be actively engaging with your page (nothings worse than your brand new article not getting a single “like” right?). No one wants to feel ignored online, especially when you are creating unique and substantial new content you know your followers are most likely reading. Here are a few tips on some simple questions you can ask to raise fan engagement on your small business page. And if all else fails, you can’t go wrong posting pictures of cute cats or the ever popular Ryan Gosling meme (don’t be ashamed, we know they make your day).
I hope you put all of these great resources to use within your own social media strategy! If you have any futher questions or ideas on how to successfully optimize Facebook for your small business, contact us anytime!