Hello, My name is Sarah Mincher and I am a Social Media Specialist.
I absolutely love my job. In fact, many years ago when Myspace was all the rage and people actually paid to have an email account (I’m looking at you, AOL), I would spend hours online and dream of a day I could have a “real job” doing that. I mean, people get paid to do all sorts of weird jobs….why couldn’t I get paid to be “good” at the Internet?
Well, it turns out you can be. Fast forward a few years, and here I am, living the dream. And while I love my job, I don’t always love the reactions I get from people once they ask me what I do and I respond, “I’m a social media specialist.”
Depending on their age range and general education (or lack there of) level, I get a few typical responses. Confusion. Eye Rolling. Comments about how it must be nice to be to “play on Facebook all day.”
Though Facebook does play a part in my daily duties, my job consists much more than “liking” funny comments or watch cat videos on YouTube (though I won’t pretend I don’t stay on top of popular meme’s and viral content – and cats just happen to be part of that. #SorryImNotSorry). Here’s a break down of my typical day:
7 AM Rise and shine along with my trusty iPhone, as I immediately browse through emails and check my social media notifications in hopes of the exciting thrill that our evening’s content did well. I address any questions that require an immediate answer, get dressed, and make my way to the office.
9:15 AM When I arrive at DigitalSherpa’s main office in Atlanta, I quickly make my way to my little cubicle, boot up my computer, and get to work. The first hour or so I’ll spend addressing any non-emergency interactions that have occurred overnight. This involves checking our Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram and our company blog. As a best practice, I respond to all comments and questions on every platform, as well as take place in any group discussions I may be a part of. For Twitter, Hootsuite is one of my favorite resources for managing RTs, @mentions, and DMs for my clients.
10:15 AM After I catch up on responding to the evening and early morning business, I review the content we’ll be sending out that day and create a content schedule for the next 24 hours. I plan when and how to release content across all of our social platforms, using the knowledge and experience I’ve gained about best practices per social network. For example, the way I’d release a new article on Linkedin will be completely different than the time and delivery of how I’ll tweet that same article later on in the day. When it comes to posting on social media, one size, or uh, post, does not fit all.
11:00 AM Time to take a mini coffee break and browse my favorite blogs for any breaking news, inspiration for blog content and yes, maybe even a cat video.
The rest of my afternoon normally changes from day to day, but there are a few particular duties you can typically catch me doing. Writing content for our blog, taking part of a Twitter chat, tuning in to a webinar or podcast, or brushing up on my social skills from a recently released ebook. Social Media is a constantly changing and evolving platform, and those who work within it must be constantly updating their best practices. One of my favorite elements of working in Social Media is the constantly evolving nature of Social – there is always something new to learn, a different tactic to try, a new study to read. I also tend to check our Twitter account through Hootsuite every half hour or so. Given the nature of it’s real-time, fast-moving platform, Twitter tends to be a constantly active social network; so, it’s important I keep my eye on it and engage our followers.
4 PM After a productive afternoon full of coffee, blogs and Twitter, I tend to review how our content has been performing over various platforms over the past day. I’m able to monitor our performance easily through social tools such as Hootsuite, Hubspot and SproutSocial. Depending on how the content is performing, I review and readjust the content sent out for the remainder of the evening.
6:30 PM Well, the day certainly flew by, and my job isnt done. Unlike most jobs, I don’t have the luxury of leaving the office at 5pm and turning off “work mode.” The Internet never takes a break, and, in a way, this means I can’t either. Throughout the night I will check our various accounts numerous times, respond to any user comments or questions, and stay on top of any news that might make a great story for tomorrow morning.
12 AM With my trusty iPhone on the pillow next to me and updates scheduled to be released throughout the night for our friends on the other side of the globe, I’m finally ready for bed. And – I’ll admit – already slightly excited to see what notifications I’ll wake up to tomorrow.
Hopefully, this provides you with better insight as to what a social media expert does for a living. There has been a lot of “buzz” recently of what a social media expert is and if your business should consider hiring one. Since establishing a well-executed social media marketing strategy is a top priority for most business owners these days, sometimes the young intern that plays on Facebook all day is not the best person to outsource this critical aspect of your marketing to. Just as you are an expert in your own industry, a social media professional takes pride in being well-versed and knowledgeable in all components of social media.
If you think a social media specialist can add value to your business and its marketing strategy, please contact us at DigitalSherpa!