Outsourcing social media marketing doesn’t have to be complicated or expensive. Use these two easy to follow tips to maximize the ROI on your social media marketing.
A growing number of businesses, big and small, are outsourcing their social media marketing. A study by HubSpot discovered that roughly 32% of businesses do, usually due to business owners’ lack of time available to sit down and learn social media marketing to make it successful for their own campaigns. Instead, they let professionals handle everything and generate revenue for them.
Here at DigitalSherpa, one of the many things we’ve learned over the years when working with small and medium size business owners is this: social media is a must, but going about it is correctly is a challenge. That’s where we come in. That’s why we’ve always had the saying, “We run your Internet Marketing so you can run your business.”
If you find yourself wanting the join the 32% of business owners that outsource their social media and/or Internet marketing efforts, here are some tips and best practices we’ve learned over the years:
Constant Open Communication
With any relationship, there needs to be open, two-way communication between the parties involved. When you’re dealing with a highly knowledgeable social media marketing company, you should trust that they know the best practices on Facebook, Twitter, Pinterest, etc. that will give you the best return on your investment. However, what they don’t know is your business – your competitive advantage, your local area, industry, your brand voice. Along with limitations and budgets, these are the main discussion topics you’ll need to constantly communicate to the social media marketing company for full transparency and understanding.
Participate In The Creation Process
While most businesses just let the social media company deal with all of the responsibilities when it comes to creating social campaigns, an interested and participating business in their own campaign is going to be much more successful. This is one of the most common misunderstood aspects of an outsourced social media marketing relationship. We actually love when a client gets involved! You should definitely discuss this with your individual social media agency; however, here at DigitalSherpa, we feel it’s the best for all parties involved if we pass along our knowledge and best practices – allowing the client to be a smarter social media marketer on their own.
Of the 3,000+ clients we’ve worked with, the most successful results have come from those businesses that communicate and participate. The more we can feel like a part of your business, the better we can communicate the proper message to your fans and prospective clients.
Since we love to share our knowledge with everyone, here are some valuable whitepapers that can take your social media marketing to the next level:
- Optimizing your Facebook Timeline
- 50 Ways to Increase Facebook Fan Engagement
- Understanding Facebook And Its Users
- 10 Things Businesses Should Know About Google+
- Using Social Media to Create Buzz Surrounding a Product Launch
If you’re interested in how DigitalSherpa can take your social strategy to the next level, sign up to get a free consultation today!