Justin Fishaw
One of the most effective ways to reach your target audience and attract new interest for your business is to have an active online presence. As you contemplate how to get started with small business Internet marketing, you should first consider who will build your website and who will host it. For those who aren’t [...]
Justin Fishaw
When it comes to small business Internet marketing, there are so many skills to master to implement this strategy successfully, from original content creation that boosts Search Engine Optimization (SEO) to effectively managing your brand’s various social media channels. Another challenge to business owners with limited experience in the social media world is to understand [...]
Sarah Mincher
The world of business blogging is incredibly competitive. With millions of global competitors just a few clicks away for any consumer, how can your business stand out and gain their commerce? How can you get more traffic to your blog from the audience you want? It can all seem slightly overwhelming, but we found a [...]
Justin Fishaw
Some small business owners opt to skip social media marketing all together as they feel their primary purpose is to serve customers in their nearby communities. Internet marketing can actually be a very powerful local advertising tool, and using a local business listing service can help connect prospective customers with brands within a specified geographical [...]
Natasha Khairullah
It’s no secret that one of the most effective ways for owners of small and medium-sized businesses to leverage their online presence is through the proper management of their local business listings. But what most folks don’t know is that failure to do so could actually cost upwards of $10 billion in lost sales. Yep. [...]
Jessica Scheufler
In week one of our call-to-action series, we introduced you to one of the best ways you drive leads for your business: the call to action. Last week we explained how to create effective call to actions. So now that you have the basics, this week we pulled together some call-to-action resources for you to check [...]
Justin Fishaw
Sure, driving traffic to your company’s website or blog is great, but more importantly, how do you get those online visitors to become customers? This is a challenge that many small business owners face, which is why we offer built-in conversion tools in our myDigitalSherpa Internet Marketing Dashboard that not only help your prospects find [...]
Jessica Scheufler
Last week we explained what a call to action is and what it can do for your business. Now that you know how important call to actions are for driving your customers toward a sale, how do you create effective call to actions? Step 1. Start with a goal. You have to figure out what you [...]
Justin Fishaw
When people turn to the Internet, they are looking to gain information quickly, such as finding coffee shops in San Francisco or dry cleaners in Denver. In fact, over 70 percent of Internet searches are for services and products from local businesses. Increasing your online presence through the help of local business listings is one [...]
Justin Fishaw
Nothing can destroy your business’s credibility faster than an irate customer’s ranting on the Internet. For this reason, taking advantage of online reputation management tools has become a necessity for business owners this day and age. While large companies generally were the only ones with advertising budgets deep enough to include reputation monitoring, this service [...]
