Sarah Mincher
Music lovers rejoice- the long awaited Twitter new music app is about to launch. And it claims to offer “the best new music in the world right now.” The 200 million member strong micro-blogging social network updated their often ignored music.twitter.com page last week (like seriously, I forgot that page even existed. Then again **disclaimer** I’m pretty much [...]
Sarah Mincher
You love basketball, red wine, your fiancé and the adorable puppy you two just adopted. Anyone who visits your Twitter page would instantly see this- but should ANYONE be able to read your tweets? Does the whole universe, including your coworkers, clients, long lost high school friends and (most importantly) your boss really need access to your [...]
Sarah Mincher
Twitter is increasingly becoming a vital tool for the social media strategy of any business, small or large. With millions of users and potential customers just a click away, the ROI of time well spent on twitter is invaluable. However, many users still make rookie mistakes that tend to turn off potential new clients and [...]
Justin Fishaw
Just when you thought were were getting the hang of Twitter, they had to go and introduce a new video app to mix things up. Twitter now offers users the ability for iPhone, iPod Touch, and iPad users to take and upload a six second video from its new mobile app, Vine. This creates a [...]
DigitalSherpa
Losing a Twitter follower (or followers if your unfortunate enough) on Twitter can prove quite the dent in morale – whatever did you do wrong? Why would someone take time out of their day to navigate to your Twitter profile page to source the unfollow button? You must have really made a rough impression to [...]
Adam Japko
There was an interesting post at Mashable yesterday summarizing the latest social web ranking data. The author, Curt Finch, went on to offer a few tips for business success on Twitter. While the usage data is not surprising, it needs to be put in perspective. Furthermore, it is worth sharing some additional thoughts, not included in [...]
A month doesn’t go by these days without word of a professional athlete getting in all kinds of trouble because of content posted on Twitter. Most recently, soccer player Federico Macheda made international news after being fined by the world’s most visible sports franchise, Manchester United for inappropriate remarks made on his Twitter account. Macheda [...]
Adam Japko
Social media marketing ROI builds in step with increasing numbers of followers and fans. Like chickens and eggs, there is no point arguing whether followers or engagement comes first; it is now rule of thumb that you can not have one without the other. Sree Sreenivasan posted an interesting overview at CNET on Masters Champion Bubba [...]
Mack Collier
Many companies and small businesses are scrambling to find ways to quantify and measure returns on social media efforts. However, don’t lose sight of the fact that social media is a fabulous way to network with other professionals, and potential customers. And perhaps the best way to leverage social media as a networking platform is [...]
Mack Collier
So many companies, and even sole proprietorships, that use social media are looking for more engagement and interaction with their customers. But instead of focusing on getting more interaction with a particular site or tool, let’s look at four ways you can increase engagement with ALL of your social media efforts: 1. Ask ‘easy’ questions [...]
