Justin Fishaw
You keep hearing about how your business needs to jump on the social media marketing train, but what exactly does that mean? Can you really call yourself a social business if all you have is an outdated Facebook page? According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The [...]
Justin Fishaw
Sure, you can blog, tweet, and update your business’s Facebook page as much as your heart desires, but if you don’t have a plan in place to manage your social media efforts, you are at risk of hurting your brand and losing customers. Entrepreneur recently interviewed a few savvy business owners about their approach to [...]
Justin Fishaw
When it comes to small business Internet marketing, there are so many skills to master to implement this strategy successfully, from original content creation that boosts Search Engine Optimization (SEO) to effectively managing your brand’s various social media channels. Another challenge to business owners with limited experience in the social media world is to understand [...]
Justin Fishaw
At DigitalSherpa, we recently announced the launch of the myDigitalSherpa Internet Marketing Dashboard, which is an easy-to-navigate customizable online tool that consolidates a variety of content marketing and social media solutions into one central location. This web-based dashboard is a free feature that we offer to our DigitalSherpa clients, offering one point of access to [...]
Justin Fishaw
More and more consumers are turning to the Internet to research brands, engage in conversations, and learn from peers about their experiences. In order for businesses to most effectively reach their target audiences online, they need to understand how their customers are using the Internet to be able to create a successful digital marketing plan. [...]
Justin Fishaw
In the world of Social Media Marketing (SMM), acronyms are so easily thrown around as if everyone knew their meanings, and sometimes it seems as though new acronyms are introduced daily. For the small business owner that is focused on running his business, not having a clear understanding of the most common social media marketing [...]
Justin Fishaw
Sure, driving traffic to your company’s website or blog is great, but more importantly, how do you get those online visitors to become customers? This is a challenge that many small business owners face, which is why we offer built-in conversion tools in our myDigitalSherpa Internet Marketing Dashboard that not only help your prospects find [...]
Justin Fishaw
Understanding all of the metrics that go into an effective social media marketing strategy can be overwhelming for anyone, especially when you are busy running a business. For this reason, engaging an experienced and highly skilled social media manager to execute this strategy for you can optimize results and grow your business. Since 2009, DigitalSherpa [...]
DigitalSherpa
When we started our blog at our small business, it didn’t do so well. The fist set of posts went up in February of 2008. We did what we thought you were supposed to do, we provided regular content, (at least what we thought regular was at the time, we since have increased “regular) we posted relevant content [...]
DigitalSherpa
So, How much data do you need to start blogging? I am a big fan of what the folks over at Hub Spot are doing, and they continue to provide actual results as to what is working for their clients. According to a study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise [...]
