Justin Fishaw
We’ve recently shared some helpful tips for making the most of the updates to the Facebook newsfeed, which hopefully has you thinking about ways to improve your Facebook strategy. As it is, the typical post that a business makes on Facebook only reaches 16 percent of fans. Fortunately, social media expert Galen Mooney, founder of [...]
Sarah Mincher
You love basketball, red wine, your fiancé and the adorable puppy you two just adopted. Anyone who visits your Twitter page would instantly see this- but should ANYONE be able to read your tweets? Does the whole universe, including your coworkers, clients, long lost high school friends and (most importantly) your boss really need access to your [...]
Sarah Mincher
If you haven’t heard of Pheed, I seriously suggest you take a quick coffee break to get acquainted before you’re left in the social media dust with people who still think Myspace is relevant (come on, we all have that friend who just wont let it go. Personally, I don’t miss the passive aggressive terror of ranking [...]
Justin Fishaw
A list of bold social media predictions at the end of the year, who would have predicted that? Well with the current state of social media influx, I’m jumping on the prediction-bandwagon. I’ll skip the normal theories on Google+ and guesses about the rise (or fall) of Facebook stock; instead, I present you with four [...]
Chris Vaughn
The Rothman Guide To Modern Advertising For Social Media From Rothman Advertising comes this really powerful and scrupulous look at the current Web marketing landscape. A must read for business owners or marketing professionals who have to justify spending on Internet marketing. Is ‘The Fancy’ the future of social media? Combining the photo and content [...]
Mat Braddick
Fans of the hit AMCTV cable series “Mad Men” for some time now have been getting an inside look at what the world of marketing was like 50 years ago, and more and more have become mesmerized by this seductive and exciting world. Marketing and advertising have always had a sense of mystery and allure [...]
Jordan Barkin
A Harvard Business Review article notes that “women are the drivers of economic growth the world around…In aggregate, women represent a growth market more than twice the size of China and India combined.” If your company does not have a strong social media presence, you may be losing women’s business to competitors who are more active online. [...]
Chris Vaughn
In a week when a lot of the news was dominated by President Obama’s announcement to begin a troop withdrawal process in Afghanistan, social networking sites played a large role in some of the other leading stories. It’s becoming more and more common to see social media playing a key element in breaking stories that headline the [...]
Chris Vaughn
This is the first in what will become a weekly (every Friday) installment here at DigitalSherpa. A mashup of the week in social media news and marketing. Google launches online reputation management tool: Me on the Web At any age or stage in life, we have an inherent profound interest in knowing how we are [...]
Jessica Scheufler
As a content marketing company, we find that the best way to stay ahead of the curve is connecting with other industry professionals. Recently, we sent out a small group to Atlanta to attend Bridgeline’s Content Revolution tour and workshop, a promotional tour for the newly released book Content Rules. Besides the get-you-in-the-door incentives like [...]
