Justin Fishaw
It’s probably no surprise to you that there are peak days of the week for publishing content, whether you are sharing a press release or are posting about a new product offering on your company’s Facebook page. While social media optimization strategies will help your company to attract the most “likes”, comments, and shares of [...]
DigitalSherpa
While there are always information frenzies and many debates among internet marketers every time Google releases a new search algorithm update, the most recent Penguin update is essentially a great thing for all of the people that the search goliath has been trying to assist all along: the content creators. If you are in the [...]
Chris Vaughn
The “Information Age” is a term that is loosely used to describe the era of the easily sharing and distributing content that, in previous era, wouldn’t have been nearly as accessible. This is due in large part to companies like Google, who have made it easy to search and find exactly the information you’re looking [...]
Chris Vaughn
Maintaining your online presence is difficult. There are a lot of elements to consider and execute, and keeping up with all the tasks takes an extraordinary amount of detail and focus. It’s a daily effort to keep the search engine optimization up-to-date on your primary website, and it’s a necessary task for improving your ranking on [...]
Chris Vaughn
If you run a brick and mortar business, it’s important that you understand who comes walking through your door. Whether it’s a return customer or a new one, it’s beneficial to both parties if you start up a conversation or ask if there’s any assistance you can give them. Knowing your customers and where they [...]
Chris Vaughn
Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries? Long-tail search optimization has [...]
DigitalSherpa
Our friends over in the algorithm engineering department at Google may have taken a page out of NFL Commissioner Roger Goodell’s disciplinary “playbook” this week with the announcement that there will be an update in the coming weeks that will penalize websites for “over-optimization”. “Too much SEO?”, you ask. The short answer is yes. Where [...]
Chris Vaughn
A website has many dimensions. We’re very familiar with the shiny things that are right in front of us, such as the graphics and text and video so many websites now utilize. Creating and sharing this content is crucial to a website’s success, and even the most casual of Internet visitors can differentiate a good [...]
Chris Vaughn
If you’re like most people, you may have heard terms like SEO or SEM used when talking about marketing strategy, but you’re never quite sure exactly what they mean (and you might not even be so sure the person talking about them knows either). What’s the difference? How are they used? What can be done? If you’re unsure about all these foreign sounding phrases and terms, we’re here to help you wade through the chaos and demystify the puzzle of Search Engine Optimization vs Search Engine Marketing.
This whitepaper will help you:
- Understand Search Engine Marketing and best practices.
- Learn how SEO can create greater opportunities on the Web for any business.
- Help decide which path of Internet marketing will work best for your business.
Chris Vaughn
Preparing and executing a link building strategy is important for any business website. And if you don’t have one yet, have no fear, there are some very simple and quick ways to start creating the right strategies and practices. What Is A Link? Obviously we all know the essence of a link, which is a [...]
