Justin Fishaw
In the world of Social Media Marketing (SMM), acronyms are so easily thrown around as if everyone knew their meanings, and sometimes it seems as though new acronyms are introduced daily. For the small business owner that is focused on running his business, not having a clear understanding of the most common social media marketing [...]
Justin Fishaw
When people turn to the Internet, they are looking to gain information quickly, such as finding coffee shops in San Francisco or dry cleaners in Denver. In fact, over 70 percent of Internet searches are for services and products from local businesses. Increasing your online presence through the help of local business listings is one [...]
Chris Vaughn
If you run a brick and mortar business, it’s important that you understand who comes walking through your door. Whether it’s a return customer or a new one, it’s beneficial to both parties if you start up a conversation or ask if there’s any assistance you can give them. Knowing your customers and where they [...]
Chris Vaughn
Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries? Long-tail search optimization has [...]
Chris Vaughn
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
Chris Vaughn
A couple months back, I wrote a post surrounding the question ‘Why?’ for a business owner. I began with the following question: “The question isn’t always necessarily phrased directly as ËœWhy?’, but it always has the same meaning: Why should I spend my money on you?” The answer for DigitalSherpa was simply ‘to help businesses get found [...]
Chris Vaughn
If you want to compete against both the largest companies as well as the thousands of other small businesses vying for both awareness and customers across the Web, you can’t put it off any longer: You have to implement a social media marketing plan. It will take some effort, but it’s time well spent. Social media [...]
Chris Vaughn
Our latest free white paper examines how a first-time author with a limited budget used a social media to create online buzz for her new book. Ellie Byrd‘s Eating Ramen is a collection of advice on how to live smart, save money and survive and even thrive! in tough times. Ellie knew that standing out [...]
Chris Vaughn
Always on the lookout for a social media success story as well as good bottle of wine, DigitalSherpa’s resident wino Adam Japko also the president of our company and wine blogger himself turns a hunt for a favorite wine into a discovery of a smart wine shop with a natural penchant for content marketing and [...]
DigitalSherpa
Recent surveys of local merchants report that around 70% of small businesses are participating in social media, but it’s a safe bet that the remaining 30% are feeling the competitive pressure to join in. The stats on online usage patterns in general, showing social networking as the top online activity and findings that 97% of [...]
