Mack Collier
So many companies, and even sole proprietorships, that use social media are looking for more engagement and interaction with their customers. But instead of focusing on getting more interaction with a particular site or tool, let’s look at four ways you can increase engagement with ALL of your social media efforts: 1. Ask ‘easy’ questions [...]
Mack Collier
We all know that big brands are getting big results from using Twitter. But what about small businesses? Can they still leverage Twitter as a way to grow their businesses? Absolutely, and here’s four ways you can start using Twitter TODAY to see real business results. 1. Use Twitter to raise visibility for your small [...]
Mack Collier
Facebook is an extremely popular tool for businesses to use because EVERYONE is there, right? But even with Facebook’s large membership, it can still sometimes be difficult to get consistent interaction and engagement happening on your Facebook page. One thing to keep in mind when it comes to getting engagement via social media is that [...]
Mack Collier
A recent study by The Altimeter Group found that most corporate social media strategists use engagement metrics such as blog comments to track the effectiveness of its social media efforts. And if your company or organization has a blog, you may be tracking blog comments as a measure of how successful your blog is. But [...]
Mack Collier
One of the biggest problems that companies have with their social media efforts is that they aren’t sure how to track if it is impacting their business. They can’t determine what, if any, value is being created by their programs, and if it’s all really worth their time. I am constantly hearing from companies that [...]
DigitalSherpa
One of the reasons that I enjoy writing blog posts is that it helps me better organize and sort my thoughts. When posts resonate with the readers or followers and as conversations unfold, further understanding ensues. One of the things we have been grappling with internally is engagement, and does that mean that we have achieved success with our clients because we added (10) twitter friends every month, or does [...]
DigitalSherpa
I follow Andy Sernovitz because he is really in tune with what larger businesses are doing with Social Media Marketing, Corporate Blogs and a whole array of Word of Mouth Marketing. Lands’ End verses Zappos Andy’s recent article Land’s End Verses Zappo’s caught my interest, first just from the point that Andy was making, What [...]
DigitalSherpa
We speak of Engagement with the customer today as if that is something new, but it really is just a Lost Art. I grew up in a small rural farming community in mid state Ohio. My father was a home builder. We lived on a small farm that my grandfather and father sort of farmed. [...]
