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Blog: Posts Tagged ‘customer engagement’

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Links of the Week: Facebook Mobs, Busting Myths,Tattoos & More

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Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’ When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]

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small business internet marketing

3 Quick Steps That Make Your Facebook Page More Mobile Friendly

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Recognizing the need to be mobile friendly, Facebook recently introduced its own smartphone, which replaces your start screen with a scrolling Facebook feed. With more than half a billion active Facebook users accessing the social network from a mobile device, your business now more than ever needs to make its Facebook page more mobile friendly. Social [...]

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Building Trust with Your Customers through Social Media Marketing

Using Social Media Marketing to Build Trust With Your Customers

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Social media is a powerful tool for cultivating relationships with both existing and prospective customers and provides an opportunity for your brand to position itself so that you will continue to be top of mind for your target audience. As true with any relationship, one of the most essential factors is trust, and we all [...]

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Video as a social media marketing tool

Why Video is a Powerful Social Media Marketing Tool

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In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately 80 percent of your online visitors will watch a [...]

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social media marketing services

Using Social Media Marketing Services to Create Buzz For Your Brand

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In order to get online conversations started about your brand, your business needs to have an active presence on the Internet. If you’re not sure how to get started, social media marketing services are available to help jump start and maintain your digital marketing efforts, which will ultimately allow you to reach a larger audience [...]

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Industry Trends

How to Measure Your Social Media Marketing Success on Pinterest

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Pinterest is without a doubt one of the most powerful social media marketing tools for small businesses. According to comScore, Pinterest users spend more money and purchase more items than users on the other top social media sites. For these reasons alone, small businesses can’t afford to not have an active presence on Pinterest. Until [...]

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New Facebook Newsfeed

Content Marketing Tips to Make the Most of the New Facebook Newsfeed

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The world of digital marketing is constantly evolving, and sometimes it seems as though you need to be a full-time social media expert to stay ahead of the game. We like to keep our readers in the loop with the latest changes and updates to popular social media sites, and lately it seems like we’ve [...]

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social media marketing

How Celebrities Are Using Social Media Marketing to Manage Their Brands

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Social media marketing is one of the most effective ways to manage your brand and increase your fan base, whether you are a growing business or a realty TV star. Twitter is one of the most popular social media platforms used by celebrities as it can offer an everyday person a glimpse into the life [...]

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small-business-internet-marketing

Small Business Internet Marketing Tips to Make Your Brand Memorable

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More than 90 percent of small businesses in the U.S. have created some type of social media page. With so many companies active on the web, how do you separate your brand from the competition? Outlined below are some helpful small business Internet marketing tips to make your brand memorable on social media: Create an [...]

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content marketing

How Content Marketing Can Lead to a Successful 2013

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There is no doubt that your business will need to have an active presence on the Internet to have a successful year in 2013. While many brands are executing a social media strategy involving social campaigns to create customer engagement inside the realms of Facebook and Twitter, other businesses are focusing on a content marketing [...]

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