Iris Eben
Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’ When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]
Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
Justin Fishaw
Spring cleaning can mean many different things to people, and at DigitalSherpa, we think of this rejuvenating time of the year is the perfect opportunity to give your small business Internet marketing efforts a fresh update. Here are five items that should be on your social media spring cleaning checklist courtesy of Social Media Dudes: [...]
DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
If you’re committed to improving your small business Internet marketing strategy in 2013, you’re not alone. According to a recent IBM study, 82 percent of Chief Marketing Officers surveyed plan to increase their social media marketing efforts over the next three to five years. If you’re not tapping into the power of social business now, [...]
Justin Fishaw
Recognizing the need to be mobile friendly, Facebook recently introduced its own smartphone, which replaces your start screen with a scrolling Facebook feed. With more than half a billion active Facebook users accessing the social network from a mobile device, your business now more than ever needs to make its Facebook page more mobile friendly. Social [...]
Justin Fishaw
In order to spread the word on your business and attract new customers, you need to market to your target audience via social media. To put in place an effective SEO strategy, original, high quality content needs to be created and shared on a regular basis, which helps to improve your ranking on search engine [...]
