Justin Fishaw
Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]
DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
Social media is a powerful tool for cultivating relationships with both existing and prospective customers and provides an opportunity for your brand to position itself so that you will continue to be top of mind for your target audience. As true with any relationship, one of the most essential factors is trust, and we all [...]
Justin Fishaw
One of the most effective ways to reach your target audience and attract new interest for your business is to have an active online presence. As you contemplate how to get started with small business Internet marketing, you should first consider who will build your website and who will host it. For those who aren’t [...]
Justin Fishaw
Social media can be an extremely powerful tool for staying connected with your customers and target audience. Putting an effective social media marketing plan in place can be especially beneficial for your business when launching a new product or service. For the best results, follow these strategic steps for using social media to announce your [...]
Justin Fishaw
We’ve already hashed out whether Facebook or Instagram is better for small business marketing, and the right answer, of course, depends upon your industry. Statistics show that people tend to respond more to images versus plain text, and since Instagram offers users a free photo-sharing program, it’s a smart move for businesses to incorporate this social media site [...]
Justin Fishaw
Pinterest is without a doubt one of the most powerful social media marketing tools for small businesses. According to comScore, Pinterest users spend more money and purchase more items than users on the other top social media sites. For these reasons alone, small businesses can’t afford to not have an active presence on Pinterest. Until [...]
Justin Fishaw
The world of digital marketing is constantly evolving, and sometimes it seems as though you need to be a full-time social media expert to stay ahead of the game. We like to keep our readers in the loop with the latest changes and updates to popular social media sites, and lately it seems like we’ve [...]
Justin Fishaw
Not only does a business blog give your brand a voice online, but it is one of the most effective ways to boost Search Engine Optimization (SEO). The more quality content that you create, the higher your business will rank on search engine results pages. Unfortunately, not all business owners have a knack for writing, [...]
