Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
Recent changes in search engine algorithms require businesses to create high quality content more often in order to rank higher on search engine results pages. We’ve often heard the phrase that “content is king,” and it has never been more true in the digital marketing arena than the present. As you can imagine, there are [...]
Justin Fishaw
Think about some of the online content that you read most recently, whether it was on Facebook or a blog post. Chances are that the information that you most immediately recall was a story that left an impression on you. Using a story to communicate a message is very effective and tends to resonate with [...]
Justin Fishaw
We’ve already outlined the reasons why your business needs a blog; however, just activating a WordPress account for your business does not allow you to claim that your brand has a blog. In order for your content marketing strategy to be successful, you need to create high quality content often and ideally on a regular [...]
Justin Fishaw
Not only does a business blog give your brand a voice online, but it is one of the most effective ways to boost Search Engine Optimization (SEO). The more quality content that you create, the higher your business will rank on search engine results pages. Unfortunately, not all business owners have a knack for writing, [...]
Justin Fishaw
More and more people are choosing to follow brands online, most specifically through a blog. Creating a business blog provides brands with an opportunity to deliver meaningful and relevant information to their customers while using target specific keywords to help drive more traffic to their main websites. It also provides a business the opportunity to [...]
Justin Fishaw
With so many people turning to the Internet these days to gain information and research before making the decision to become a customer, having an active presence on the web is essential to growing your business. Developing a content marketing strategy that delivers relevant and valuable information to your prospective customer base can be time [...]
