Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
Justin Fishaw
Think about some of the online content that you read most recently, whether it was on Facebook or a blog post. Chances are that the information that you most immediately recall was a story that left an impression on you. Using a story to communicate a message is very effective and tends to resonate with [...]
Justin Fishaw
We’ve already outlined the reasons why your business needs a blog; however, just activating a WordPress account for your business does not allow you to claim that your brand has a blog. In order for your content marketing strategy to be successful, you need to create high quality content often and ideally on a regular [...]
Justin Fishaw
As a business owner, your area of specialty may not be in the field of social media, but fortunately you can rely on the expertise of knowledgable digital marketing professionals to help you make the most of your content marketing strategy. As you build a blog and other social media sites for your business, here [...]
Justin Fishaw
Content marketing is all about making the connections between information of interest to your target market, and using it to promote your product or service. If your business activities can generate enough excitement to build your content around them regularly, that’s great. Few small business ventures have that much going on, however, and social media, [...]
Justin Fishaw
As the world of social media becomes more complex, many businesses are opting to outsource their digital marketing efforts to a content marketing agency. Not only does this enable business owners to focus on growing their companies, but they can rest assured knowing that their blog and various social media pages are optimized and properly [...]
Justin Fishaw
Not only does a business blog give your brand a voice online, but it is one of the most effective ways to boost Search Engine Optimization (SEO). The more quality content that you create, the higher your business will rank on search engine results pages. Unfortunately, not all business owners have a knack for writing, [...]
Justin Fishaw
If your business does not already have an active presence on social media sites such as Facebook, Twitter, or LinkedIn, engaging in a social media marketing strategy should be a top priority for 2013. Since creating original and meaningful content and sharing it across these platforms can be a time consuming task, you may want [...]
Justin Fishaw
With so many people turning to the Internet these days to gain information and research before making the decision to become a customer, having an active presence on the web is essential to growing your business. Developing a content marketing strategy that delivers relevant and valuable information to your prospective customer base can be time [...]
