Iris Eben
Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’ When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]
Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
If you’re committed to improving your small business Internet marketing strategy in 2013, you’re not alone. According to a recent IBM study, 82 percent of Chief Marketing Officers surveyed plan to increase their social media marketing efforts over the next three to five years. If you’re not tapping into the power of social business now, [...]
Justin Fishaw
Recent changes in search engine algorithms require businesses to create high quality content more often in order to rank higher on search engine results pages. We’ve often heard the phrase that “content is king,” and it has never been more true in the digital marketing arena than the present. As you can imagine, there are [...]
Justin Fishaw
Think about some of the online content that you read most recently, whether it was on Facebook or a blog post. Chances are that the information that you most immediately recall was a story that left an impression on you. Using a story to communicate a message is very effective and tends to resonate with [...]
Justin Fishaw
In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately 80 percent of your online visitors will watch a [...]
Justin Fishaw
People are constantly turning to the Internet to learn and gain knowledge, particularly regarding today’s ever changing real estate market. Social media provides realtors with a unique way to position themselves as industry experts, helping to build report and trust with prospective customers before having an opportunity to meet in person. Those realtors that dedicate [...]
