Roberson’s Fine Jewelry attributes over $30K in sales from December 2010 to their Facebook fan page. The secret to their success? ”Like everything else you get out of it what you put in.” Roberson’s knows how to maximize the power of their Sherpa program. Letting Sherpa do the heavy lifting of content marketing frees up Roberson’s time to cultivate relationships on social networking sites where they can showcase new pieces as well as highlight older pieces resulting in unmistakable return on their investment in social media marketing.
