What do accounting, human resources, and social media marketing have in common? They’re each operational functions that many small-to-medium businesses often choose to outsource.
Have you ever wondered what it would be like to outsource your business’s social media marketing? Perhaps you already do outsource it. A lot of small-to-medium business owners contract out certain business functions to help alleviate time or other resources to concentrate on other things. Social media marketing is no exception.
According to a 2011 Mashable post, 8,500 businesses around the nation (more than two-thirds of all small-to-medium businesses in the country) are using social media to market their brands. And one-third of those businesses are using an outside social media service to do so. That’s a substantial amount of marketing going on off-site, including — but not limited to — content creation and marketing, social media interaction, and relationship management. For many businesses, it just makes sense to seek help.
There are a number of social media services out there with varying service levels and a varying degree of necessary involvement. But the absolute truth is that you should always be involved in your social media service. Just as you would not completely disregard an accounting or human resource service, marketing requires some involvement and input by the business. Staying involved, interested, and interacting will help insure that you enable your program to succeed. Does that mean that you have to spend a ton of time on an outsourced service? No. In fact, your time can be minimal and still result in great gains for you and your business.
Here are three quick, easy ways to stay involved in your social media service!
1. Market your sites
Much like DigitalSherpa, your social media service may be creating new online platforms or presences for you. Whether your service is populating those platforms with content or you are, you should always be doing your part to market them. Print the URLs on business cards or any print advertising you currently do, place social media icons in your e-mail signature and link them out to your sites, and tell people about your presence in conversation.
2. Submit ideas to your service
The best part about social media services is that they are huge time savers and heavyweight lifters. The worst? They aren’t you. But that’s OK. There are ways to make sure nothing falls through the cracks. Take a couple of minutes out of your week and make sure to communicate with your social media service provider. A short e-mail or phone conversation could mean a world of difference when needing to share information regularly to make sure everyone is on track and content stays relevant.
3. Stay interested in your results
Surely your social media service is providing you with regular reporting updates, perhaps related to traffic, readership or content information. Make sure to read them, ask questions, and look for patterns. It’s important that you understand the impact your service is having on your brand and what that means for you.
If you use these three tactics to get more involved in your social media marketing efforts, you’re sure to see heightened results and be able to feel interconnected to your program’s maturation.
How do you stay connected to your social media service? If you have a helpful tip, share it in a comment below.