An article published last month by Digital Marketing Strategist David Rogers entitled “6 People Vital for a Smart Digital Strategy,” got us Sherpas thinking about how the staff at an apartment community can contribute to one’s Social Media presence.
Although not multi-family housing focused, it’s a great article and we highly suggest you read it, but it does need a little tweaking. So here’s our list of 5 people at the Community that we think can make a sizeable contribution to your Blog, Facebook and Twitter page.
Your leasing staff. They are your best source for content because they know all the happenings at the Community and what everyone is up to. They are out and about on the property and are on a first name basis with many of your residents. Might we suggest that they’d be great for your Facebook page? Or maybe the Twitter page where they could prospect and talk about any deals or incentives you are offering.
Your Property Manager. The property manager’s daily responsibilities might not seem like good content for a blog or a Facebook page but au contraire. Think of them as the professional face of your Community and suddenly, they are an integral part of who and what you are online. Their contribution is also substantive, insofar as they can talk about the inner-workings of the Community as well as keep everyone up-to-date on changes, improvements and amenities. They are like the information hub for your Social Media marketing efforts.
Your Maintenance Staff. Your Community’s success is built on its reputation (on and offline) and a huge part of that reputation is your maintenance staff. Not only is their responsiveness important, but their ability to do their job well is of huge importance. So showcase that. Do you offer to put in ceiling fans for residents if they buy them? Has your maintenance staff finished projects ahead-of-time or under budget? Talk about that. They build things, so maybe they could offer up hints on how to put together a bookshelf or hang a picture so it hangs straight. This kind of apartment living content is both highly personal (and thus more appealing because it is so authentic) and helpful. It’s a win-win.
Your involved resident. You know you’ve got one. Or two. Or (preferably) ten. These guys are in the know and are well-known. They are great sources for community content. They always attend Community functions and comment on your Facebook wall. Could there be a place for them as a guest blogger? Why yes, we think so. They could draft up quick, fun blog posts about what’s going in the area and you could send them to your Sherpa for posting. Give them their own by-line and they’ll be your own in-house ”reporter.”
Your Sherpa! You know I had to work us in. Consider us part of your staff. Call us with ideas, suggest content and ask questions. Part of what we do here at Community Sherpa is provide answers and expertise for the multi-family industry about Social Media and content marketing, so use us. We’d love to hear from you.
So there you have it, 5 people who contribute your Apartment Community’s Social Media presence and they do it by already being good at their jobs.
Ashley Sasnett is a Social Media Account Manager and thinks that the best content comes from people talking about what they know to the people they know.