Analytics & ROI
Key Performance Indicators
Analytics help you gauge the success of your current content and social media marketing efforts.
If your marketing goal is to generate leads through content on your blog, knowing which blog posts have the highest levels of engagement and which links are bringing traffic to your website is incredibly important.
Powered by Google Analytics, social media analytics, and a customizable ROI calculator, the Analytics and ROI portion of the myDigitalSherpa Dashboard givs you the data you need to make knowledgeable decisions on what to do next, with whom, and when.
All-in-one easy to access and understand location.
- Track your top referring sites to your blog or website
- Determine which blog posts are garnering the most views
- Get a 6-month snapshot of your social performance to gauge social follower and fan growth
- Monitor the conversion of your traffic into new leads
- ROI Calculator allows you to set the value of a lead and unique visitor, giving you the means to determine the overall value of your marketing programs
- Dissect your monthly traffic to determine who’s returning, who’s unique, and what content is driving specific behaviors
With our myDigitalSherpa Dashboard, content marketing and social media marketing analytics come together to give you the insight and numbers need to make educated decisions on future marketing strategy.
Talk with one of our marketing experts to schedule a myDigitalSherpa demo to learn first hand how gauging your marketing initiatives can lead to an increase in traffic, conversions, and customers!