As we’ve recently discussed, monitoring and building a positive online reputation should be a strong focus of your small business social media strategy. With the ever growing influence of the internet across all spectrum’s of society, it’s easier than ever for people to leave their 2 cents about your company- whether it be positive OR negative (let’s hope for the former!) This Infographic by the good people at ReachLocal breaks down the journey to a 5 star online reputation for your small business into 3 easy steps:
Now that you’ve taken a moment to let this Infograph sink in, let’s break down and discuss the material.
Step 1: Asses Your Reputation
Take some time to research your current online reputation. Google your brand and take note of what search engines and review sites are saying about you. Compile notes from sites such as Yelp, Facebook, Twitter, and Facebook, as well as individual blogs and websites.
Step 2: Monitor and Address Your Reputation
Now that you have a good idea of where the conversations about your small business are happening, you need to consistently monitor them. Make sure to reply to negative reviews and any other issue customers have raised concern about. And although no one likes to read a bad review- turn this information into a teachable moment within your company. Perhaps the negative reviewer had a valid point within their criticism, and there are some parts of your company you should improve. It’s far better to address the issue at hand now, then to wait for further bad reviews. For more help on how to turn a negative review into a positive situation, read our previous blog on Damage Control: A Step by Step Guide To Reacting To A Bad Yelp Review.
Step 3: Build and Promote Your Reputation
Now that you are actively monitoring and addressing your reputation, make sure to update your local listings so you are easily found online! And don’t hesitate to be proactive about your online reputation- go ahead and ask an extremely satisfied customer if they wouldn’t mind leaving you a positive review, or a testimonial for your website. Chances are if your clients are happy, they will be more than willing to spread the word.
We certainly hope these 3 easy steps give your small business an easy outline how to build and maintain a great online reputation! For further great information about monitoring your online reputation, please take a look at our free whitepaper on The Importance Of Web Monitoring For Your Small Business.