Here at DigitalSherpa, we thoroughly practice what we preach. With a staff of 50+ people comprised of content creators; editors; proofreaders; community managers; account managers; SEO experts; developers; social media managers; and marketing professionals; the majority of our employees continue to put their skills to work after they head home for the day. From wine to t-shirts, consulting to editing, DigitalSherpa employees eat, sleep, and breathe what they do best.
Below, in their words, are the details of their side businesses, projects, and/or hobbies that you can find our staff working on after hours:
Elizabeth Greenewald, Account Manager
Prior to working at Digital Sherpa, I managed many client and account relationships in my role as owner of Atlanta Home Modifications overseeing accessibility home improvement projects. I also was responsible for the conception, writing and building of a 30 page SEO-based website and 5 product blogs to sustain page 1 ranking on Google for the business’s main services in the Atlanta market. I simultaneously functioned as a marketing lead generator for associated businesses.
Rashun Harris, Content Manager
I have a small tee shirt business that targets craft beer enthusiasts. Each tee carries a very simple message that will only be fully understood by a beer or homebrew nerd; I’m not in the biz to sell very generic tees!
I’ve used my SEO knowledge in applying the correct tags when posting the tees, which has led to my shop being second on Google results when searching ‘craft beer tees.’
Tiffany Maberry, Content Manager
I started my own website, TiffanyMaberry.com, earlier this year. I have a lot of friends who are small business owners (jewelry makers, holistic health practitioners, photographers, etc.) and because they are all very young (20s, 30s), they are all very avid social media users. The problem is that they are unaware of how to use social media effectively to gain a loyal following and attract new leads. I started this site by request, but it’s also a supplement to my resume and a cool way to show off a lot of the expertise I’ve developed here at Digital Sherpa. I haven’t had time to design it or update it as much as I’d like to, but I think it’s a good start.
Garrett Fishaw, Content Manager
Coming from Michigan, I am a bit of a Detroit sportsaholic. I tend to care about my favorite sports team a little too much. This would lead me into plenty of arguments and discussions. So, I decided to start my own sports blog, The Detroit Sports Blogging Network (aka DSBN) dedicated to Detroit and Michigan sports teams.
Thanks to my knowledge of content marketing and social media, my blog continues to receive month over month organic growth.
Adam Japko, President
I built my closest friendships because we shared a passion for experiencing fine wine together. I advanced business relationships and deals that otherwise would not have happened for those same reasons. I watched people around me react to the pleasures of the wines I shared with them. And all of us connected, sometimes for a few hours, sometimes for years, and sometimes forever around a foundation created through shared wine experiences. I became committed to wine accessibility and sharing knowledge that perpetuates wine as a natural lifestyle component for two reasons: facilitating pleasure and connection for those that are open to it. People ask me what to drink all the time…all the time. For these reasons, and to understand how content moves around the web to build authority and audience, I put WineZag in motion as a tool for me and my friends who always ask, and for the friends I will eventually make as we connect around the sensual pleasures of wine.
Janet Okoben, Content Quality Manager
I help out with social media and promotions for an online literary magazine called LiteraryMama. It’s an all-volunteer organization started several years ago by a group of writers in California that now receives contributions from all over the world. In 2009, the site was listed on Writer’s Digest’s list of 101 Best Websites for Writers. It’s rewarding work and it helps me understand my “regular” job, too, because I agonize about the performance of a particular Tweet or Facebook post. I can definitely relate to a small-business owner who believes in his or her product and wants the online world to know about it.
When all you do is content and social media marketing, you tend to do those things best. Here at DigitalSherpa, we understand that if you don’t keep up with this fast-paced industry, you’ll be left behind in its dust. Luckily for us, our passions keep us up to speed and ahead of the game in and out of the office. This passion is the very reason why, for the 4 years, we’ve been privileged enough to work hand-in-hand with over 3,000 clients and witness the growth of their business through Internet marketing.
Are you a professional in the industry that uses your abilities to impact your own side business? Share the details and links below in the comments section!
(Image via 55his.com)