By day I’m an Account Manager working with clients on their social media presence, SEO, and Internet marketing strategy. By night, I’m a single lady living in one of the largest cities in America. When finding love became something I wanted to incorporate into my life, searching for it online seemed like an obvious choice.
You may not realize it at first, but an online dating profile is essentially your dating marketing strategy on the web. Similar to online business marketing, prospects are getting an idea of what you have to offer by seeing “the goods” through your profile images, reading the fine print in the “About Me” section, and noticing what makes you stand out from the competition. Through this, I’ve learned a successful marketing strategy in the world of online dating sites oddly mimics those of online business marketing.
Producing results through Internet marketing, whether it be for your business, or your personal dating profile, is dependent upon the commitment and effort put forth. It’s important to make the time to join relevant social media networks, fill out your profile in its entirety, and engage with interested prospects. For a business this could mean interacting and following some of the over 500 million users on Twitter that are current customers, or that may become one. For the 40 Million Americans currently online dating, competition is high. If someone is left waiting hours, or even days, for a reply to their message, they’ll likely move on to another fish (aka, your competitor) in the sea.
Statics show that social media post with photos get 53% more “likes” and 104% more comments than those post that do not contain an image. Therefore, it’s a given to include a variety of high resolution pictures of myself in my profile. Personally, it’s a huge pet peeve of mine when I see profiles with really poor image quality. A profile full of funny faces, half your body, or photos dating back a few years can be deceiving. A goofy expression may be appealing to your friends, but rather unattractive to someone who doesn’t know you (i.e. the duck face). Well, the same theory applies to the type of images that appear on your companys website or blog. You wouldn’t show potential customers only half of what you have to offer, right? And, you’d want to display the best image of your products or services, correct? Photos should be professionally shot, clear images of the current product or goods you are offering. Your website needs to keep up to date with your current inventory and offerings – just like a dating profile. But, at least you don’t have to worry about your products being accused of gaining weight.
Often times the most important part of marketing online is shockingly not the photos, but rather the description and keywords. Seeing someone you find physically attractive on a dating site is great, but doesn’t guarantee they are a match as your future partner. The text describing the person is what helps determine your potential relationship’s compatibility. For instance, I personally hate cold weather. If a good looking guy expressed interest in moving north, he wouldn’t be a good fit for me. I’ve learned that the combination of information gained from both photos and the description helps determine if someone is a good fit – the same goes for your company. The photos you post along with the content you produce creates an image of your brand online that users will either find (hopefully) attractive, or make them decide to “view another match.” Make sure your content and imagery is consistent with the brand you want to portray, and the type of business (or partner) you want to catch.
Marketing myself online for potential suitors has reinforced the importance in the basic steps related to Internet business marketing. Without time, quality photos and engaging content, you’ll be left with very few leads in love and business.