Does your business have it’s own LinkedIn page? If not, check out my series of blog posts that will help introduce you to the social network for professional networking.
If you do already have your own Linkedin company page, then I have exciting news for you! Over at company headquarters, LinkedIn announced today that they are rolling out a completely new product for their company pages.
As a business owner or marketing employee, your goal with LinkedIn should be quite different than it is with other social networks. You want to build relationships with job prospects through job listings and creating exciting information about your company. You also will want to use LinkedIn to help build culture within the digital walls of your own business by having your employees connect to your company and share helpful and engaging content.
The goal of the re-design for the new pages is to create an atmosphere that accomplishes these goals and gives the page visitor a feel for your brand and your business, either as a fan, employee, or job prospect.
Here’s a sneak peek:
Here is a breakdown of some of the new features you’ll notice as your page administrator:
- We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.
- We’ve made the update stream more relevant for members, which means companies are able to share status updates and job opportunities with the right members on LinkedIn.
- With a more prominent navigation experience, companies can now easily showcase their company’s products, services and career opportunities to members visiting their Company Page.
- For select companies, such as American Express, Unilever, Expedia, we’ve also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. We believe this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.
What do you think of the new design? Does it make you more excited to use LinkedIn for your business?