Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries?
Long-tail search optimization has helped many small businesses compete to be found on the Web. Here’s a quick video introducing the long-tail strategy and how you might think about implementation.