You knew it was coming. When you heard that Facebook purchased Instagram you knew it was only a matter of time before the photo-sharing, filtered darling became “Facebook’d.” Starting this week, Instagram is rolling out it’s first major design that will definitely bring about some moans and groans from its early adopters and ‘hoorays’ from opportunist digital marketers. From the looks of things, the once mobile-only based application is getting its first glimpse at desktop presence.
One of the biggest fears among heavy Instagram users is a web-based site or application that allows for mass usage and over-exposure (i.e. Facebook). The social giant continues to promise that Instagram will exist outside of itself; however, one can’t help but wonder for how long. However, from the look of the Nike screen cap above, the new Instagram Web Profiles are taking a page right out of the Facebook profile book.
I’m interested in hearing your thoughts on this new Instagram Web Profile. Is it a move to open up some possible ad revenue without touching it’s core mobile product? Is it only a matter of time before users rebel against Instagram (a la Myspace)? What kind of opportunities now exist for those brands that have an Instagram account?