Social media marketing is one of the best storytelling tools that we have to communicate what our brands are all about. While this can be easily done using a video resource such as YouTube, it can be more challenging to do so using Facebook. Social Media Today recently wrote an article with some valuable tips for telling your brand’s story on Facebook, and one feature that needs to be embraced on this social networking site is Facebook Milestones.
When inputting your brand’s major milestones into Facebook, it’s important to consider the following:
- Your target market. When existing and prospective customers visit your brand’s Facebook page, what type of information do you think they would want to see as they are making the decision to purchase?
- Does your brand tell a good story? Is the content that you are sharing in your milestones engaging and interesting? It might even be worth your while to hire a social media agency to help you with this important aspect of your branding.
- Give more detail. While Facebook only allows you to write a small blurb about each milestone, you can elaborate by including a link to a blog post or video to better tell your story.
- Include images. We’ve talked about how images play an important role in captivating an audience, and Facebook’s milestones feature is the perfect place to display some high quality images that better communicate your brand’s message.
To set your brand apart, Social Media Today suggests including some of these unique milestone ideas in your story:
- Mention the first employee
- Outline major company events
- Highlight when your brand has been featured in the news
- Introduce your leadership team and when they joined the organization
- Share when new offices are opened
While the Facebook milestone feature is intended to tell a brief story about your business, you want to make sure that you are always putting your best foot forward. Embracing this feature will help your fans to better connect with your brand and build loyalty.
What are your best practices for using Facebook’s milestones feature?
Do you have an example of a page that does an awesome job telling their story on Facebook?
Share your thoughts and links with us in the comment section!
(Image via OSTI.gov)