There is no doubt that your business will need to have an active presence on the Internet to have a successful year in 2013. While many brands are executing a social media strategy involving social campaigns to create customer engagement inside the realms of Facebook and Twitter, other businesses are focusing on a content marketing strategy and use blog posts, infographics, and eBooks to deliver longer and more detailed content to consumers. In many ways, social media marketing and content marketing go hand-in-hand, and businesses should use both strategies when promoting their brands online; however, in this article, we will focus on why creating and delivering meaningful and relevant content to your followers through a business blog can lead to realized success.
- Delivering content that creates awareness and provides solutions that meet the needs of your consumer is an effective way of attracting new customers. According to Social Media Examiner, buyers typically consult 10 sources before making a decision to purchase. Businesses need to be able to anticipate what their target audience is searching for on the Internet to generate the most relevant content.
- Sharing customer success stories in your business blog posts shows your target audience how your product or service has actually proven to be a valuable solution for real people. This type of content helps to build credibility and trust for your brand and assists in converting online visitors to customers.
- Using your business blog to maintain your existing customers is key. One way to accomplish this is to share related information about your product or service that will keep your existing customers satisfied. For example, a company that sells grills could use its blog as a way to share recipes that taste especially good when cooked on a grill sold by your company. This could entice others to comment on your blog about their favorite grilling recipes.
In summary, businesses are most successful when they pair social media with a well-developed content marketing strategy. This not only helps to attract new customers, but allows businesses to more effectively maintain their existing customers by building loyalty.
How does your company currently use content marketing to attract new leads and maintain existing customers?
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