Social media is a hot topic in the multi-family industry today. We all know that our residents and prospects are avid users of social media, but we still don’t know what it means in terms of real impact to our business. Is social media a marketing platform? Does social media marketing connect with our other Internet marketing strategies?
To help frame the discussion and to point to some of the answers, we commissioned a White Paper to examine the impact of social media in our industry.
The author of the paper is Josh Gordon, a noted social media industry expert. You can learn more about Josh at his web site, Selling2.0, and can see some of his other work at the site Social Media Today. (Josh recently authored a white paper on the business applications of social media.)
Using proprietary research, Josh identifies 12 key findings about social media in the multi-family industry. We think you’ll find them interesting and educating.
You can download the paper here: At the Tipping Point: Social Media in the Multi-Family Industry.
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