Justin Fishaw
We all know that social media sites are constantly making updates, which can often be hard to keep up with. One recent update that you will want to be sure to take note of is Instagram’s new tagging feature as it can allow you to better engage with your fans and boost your small business [...]
Justin Fishaw
You keep hearing about how your business needs to jump on the social media marketing train, but what exactly does that mean? Can you really call yourself a social business if all you have is an outdated Facebook page? According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The [...]
Justin Fishaw
People love to share their opinions, and social media offers the perfect platform for them to be heard. With more and more people choosing to follow their favorite brands on social media sites, you can imagine that they are quick to share a bad experience with their online networks if one is to occur. While [...]
Chris Vaughn
Everyone loves a winner. Every business that launches a new marketing campaign envisions the perfect result, where the brand is flourishing and the leads are coming in faster than you can manage them. But the truth of the matter is that great marketing takes a great amount of work. Having your brand ‘Go viral’ is [...]
DigitalSherpa
Large corporations aren’t the only ones benefiting from social media marketing. With recent enhancements to popular social networking sites such as Facebook and Twitter, the advertising tools offered by these sites have become much more user friendly and offer the ideal marketing solution for the small to medium sized business. Facebook in particular has put [...]
Justin Fishaw
While so many companies these days are focused on closing sales and generating revenue, few consider that a well devised customer service plan can add to the bottom line as well. For this reason, there are only a few companies that immediately come to mind when thinking about brands that execute a superior customer service [...]
Justin Fishaw
Spring cleaning can mean many different things to people, and at DigitalSherpa, we think of this rejuvenating time of the year is the perfect opportunity to give your small business Internet marketing efforts a fresh update. Here are five items that should be on your social media spring cleaning checklist courtesy of Social Media Dudes: [...]
Sarah Mincher
The internet can be a wonderful place for your small business. Prospective customers from all over the world are only a few clicks away from your business website (if it’s set up right. Here are some tips!). Furthermore, you can pretty much learn any skill imaginable via a “how to” guide on youtube, self-diagnose your medical [...]
Sarah Mincher
No matter what you do for a living, chances are social media is a part of your daily life, whether it be for professional or personal reasons (I guess being an obsessive follower of Grumpy Cat should go under personal, even if I do look at his pictures during office hours. What can I say, I find that angry [...]
Justin Fishaw
To kickoff 2013, we introduced myDigitalSherpa, which is an all-in-one Internet marketing dashboard that consolidates all of our social media and content marketing solutions into a customizable, user-friendly online marketing tool for small-to-medium sized businesses. Businesses that have utilized a social media dashboard are able to more effectively engage with their customers online, monitor online [...]
