In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately 80 percent of your online visitors will watch a [...]
Today DigitalSherpa President Adam Japko gave a presentation to a group of over 500 small business owners, marketing executives, and people interested in content marketing and the social web. Below is a recorded copy of the video for repeat viewing or in case you were not able to attend live: http://vimeo.com/51162969 If you have any [...]
This is the final installment of a 3-part series the folks here at DigitalSherpa have worked on to explain content marketing from the ground up. In this final section, DigitalSherpa Sales Director Keith Sauro will take you through how content marketing services work, and what businesses are considering when making final decisions on how to handle their [...]
Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries? Long-tail search optimization has [...]
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
DigitalSherpa President Adam Japko on how to think about converting your web traffic into leads. Develop an understanding, get tips, and complete a checklist that will have you on your way to being an expert on content marketing.
Tired of repeating the same searches for things you like to follow? Google Alerts are sent to you when Google finds new results that match a particular search term You can use Google Alerts to monitor anything on the Web. For example, use Google Alerts to: Monitor your name and identity on the Web Monitor what [...]