Justin Fishaw
We all know that social media sites are constantly making updates, which can often be hard to keep up with. One recent update that you will want to be sure to take note of is Instagram’s new tagging feature as it can allow you to better engage with your fans and boost your small business [...]
Justin Fishaw
Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]
Justin Fishaw
You keep hearing about how your business needs to jump on the social media marketing train, but what exactly does that mean? Can you really call yourself a social business if all you have is an outdated Facebook page? According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The [...]
Justin Fishaw
People love to share their opinions, and social media offers the perfect platform for them to be heard. With more and more people choosing to follow their favorite brands on social media sites, you can imagine that they are quick to share a bad experience with their online networks if one is to occur. While [...]
Justin Fishaw
If your business is currently gearing investing in a social media marketing strategy, it will be poised for much success and growth in the future. According to a recent Business Day forum, small and medium sized Internet savvy businesses are projected to grow as much as 2800 percent over the next three years. Not wanting [...]
DigitalSherpa
Large corporations aren’t the only ones benefiting from social media marketing. With recent enhancements to popular social networking sites such as Facebook and Twitter, the advertising tools offered by these sites have become much more user friendly and offer the ideal marketing solution for the small to medium sized business. Facebook in particular has put [...]
Justin Fishaw
Since 2008, Duke University’s Fuqua School of Business has conducted a Chief Marketing Officer survey twice a year, which helps to gauge the outlook of social media marketing from CMOs of Fortune 1000 companies. Ignite Social Media shares some of the biggest takeaways from the February 2013 CMO Survey regarding social media marketing, and please [...]
Justin Fishaw
While so many companies these days are focused on closing sales and generating revenue, few consider that a well devised customer service plan can add to the bottom line as well. For this reason, there are only a few companies that immediately come to mind when thinking about brands that execute a superior customer service [...]
Justin Fishaw
Spring cleaning can mean many different things to people, and at DigitalSherpa, we think of this rejuvenating time of the year is the perfect opportunity to give your small business Internet marketing efforts a fresh update. Here are five items that should be on your social media spring cleaning checklist courtesy of Social Media Dudes: [...]
Justin Fishaw
While many companies focus their social media marketing strategies on Facebook and Twitter, LinkedIn is often underutilized. According to Social Media Examiner, 50 percent of companies admitted that they were more likely to purchase products and services from a brand that they actively engage with on LinkedIn. For this reason, wanted to share some helpful [...]
