Sarah Mincher
The internet can be a wonderful place for your small business. Prospective customers from all over the world are only a few clicks away from your business website (if it’s set up right. Here are some tips!). Furthermore, you can pretty much learn any skill imaginable via a “how to” guide on youtube, self-diagnose your medical [...]
Sarah Mincher
Have you ever wondered why some search results on Google include articles with images and some do not? It’s an excellent question millions of online users wonder every day, and one that we’re asked all the time. The results donning photos definitely stand out and grab your attention; which is what you want in today’s [...]
With the first week of the new year officially behind us, you’re probably well on your way to making good on your business’ 2013 resolutions. Perhaps you have vowed to become more active on your social networks. Maybe one of your goals is to increase overall visits to your website. Or you may have resolved [...]
Natasha Khairullah
Over the past few decades, technology has providentially leveled the playing field for business owners with small budgets and narrow profit margins and who are in search of affordable marketing options to spread their brand’s message. The far-reaching — and inexpensive — arm of e-mail is a perfect example. To date, it’s one of the [...]
Natasha Khairullah
It’s no secret that in today’s day and age of fingertip-ready web access, over 90 percent of U.S. residents use the Internet to conduct their searches for local businesses. In fact, according to data released by Google late last year, 73 percent of all online activity was tied to local searches. If you own a [...]
DigitalSherpa
In this age of new media, social media networks provide great tools for communicating with your customers, clients, fans and followers. Below are a few tips for using social media when launching your next new product: 1. In the days before your product launch generate buzz about your new product on your social networking sites. [...]
Chris Vaughn
The “Information Age” is a term that is loosely used to describe the era of the easily sharing and distributing content that, in previous era, wouldn’t have been nearly as accessible. This is due in large part to companies like Google, who have made it easy to search and find exactly the information you’re looking [...]
DigitalSherpa
I bet you check your bank account regularly. For that matter, some of you may even check certain account activities on a daily basis. If you have a business website of any size, you should be checking your web analytics reports a bare minimum of once daily based on your level of traffic and the nature of [...]
Chris Vaughn
Although the Facebook timeline format has been available for profile pages for quite a while, it is only recently that Facebook has opened it up to business pages and this is a great opportunity. All Facebook business pages will convert over to timeline by the end of March, and this is an exciting development as [...]
DigitalSherpa
Our friends over in the algorithm engineering department at Google may have taken a page out of NFL Commissioner Roger Goodell’s disciplinary “playbook” this week with the announcement that there will be an update in the coming weeks that will penalize websites for “over-optimization”. “Too much SEO?”, you ask. The short answer is yes. Where [...]
