Justin Fishaw
Social media marketing is one of the most effective ways to manage your brand and increase your fan base, whether you are a growing business or a realty TV star. Twitter is one of the most popular social media platforms used by celebrities as it can offer an everyday person a glimpse into the life [...]
Justin Fishaw
Companies of all sizes are taking advantage of popular social media sites such as Facebook and Twitter to promote their brands and create a forum for two-way interaction. By regularly creating high-quality content that your customer base finds relevant and meaningful, you can attract new online fans and increase the likelihood that they will share [...]
Justin Fishaw
Now more than ever, consumers are choosing to following brands on popular social media sites such as Facebook and Twitter, and this trend will likely continue to gain momentum in 2013. But how can small businesses capitalize on having the attention of an audience comprised of existing and potential customers? The answer is through a [...]
Justin Fishaw
More and more consumers are turning to the Internet to research brands, engage in conversations, and learn from peers about their experiences. In order for businesses to most effectively reach their target audiences online, they need to understand how their customers are using the Internet to be able to create a successful digital marketing plan. [...]
Justin Fishaw
Social media marketing is one of the most cost-effective resources available for driving quality leads to your business and ultimately creating more revenue. Your customers are turning to the Internet to gain information, research brands, and find out what their peers are interested in. For this reason, giving your business a presence on popular social [...]
Justin Fishaw
Taking advantage of social networking tools such as Facebook is a cost effective small business marketing solution. One of the most popular ways to promote your business and engage your customers is to create an event through Facebook. All too often, small, yet integral details are overlooked when creating an event on Facebook, therefore not generating [...]
Justin Fishaw
It’s probably no surprise to you that there are peak days of the week for publishing content, whether you are sharing a press release or are posting about a new product offering on your company’s Facebook page. While social media optimization strategies will help your company to attract the most “likes”, comments, and shares of [...]
Janet Okoben
We all know that business blogs have a different kind of writing style; you want to get a quick, conversational message across and add to the online world in a way that brings meaningful attention to your website. Truly engaging content is a splash of exciting with a whisper of self-promotion and a big scoop [...]
Justin Fishaw
Atlanta, GA (January 22, 2013) – DigitalSherpa, a subsidiary of Network Communications Inc., introduces myDigitalSherpa, an Internet marketing dashboard that consolidates all its content marketing and social media solutions for small-to-medium businesses into an easy-to-navigate customizable online tool. The new web-based dashboard, a free feature for DigitalSherpa clients at dashboard.digitalsherpa.com, creates a single point of [...]
Jessica Scheufler
It is really easy to start a business and just try and replicate what other successful businesses are doing. But what often happens is a business will do everything this successful business is doing. Same website. Same marketing. Same demographic. Same brochure. A whole that of sameness. And sameness is pretty darned boring. These newbies [...]
