Janet Okoben
March forth today, March 4th, to mark National Grammar Day 2013. The play on words for today’s date was the launching point for the grammarians who decided back in 2008 to make an official event celebrating good grammar. Really, it’s a real thing that has only grown in popularity. The occasion has inspired a proudly [...]
Chris Vaughn
We’re happy to announce our newest webinar event coming later this month: How to Use Content Marketing to Build Your Brand, Your Business, and Your Bottom Line: A No Theory Webinar from Marcus Sheridan DigitalSherpa will be teaming up with Marcus Sheridan, aka ‘The Sales Lion’, to host this webinar event that’s specifically designed for [...]
Justin Fishaw
As you stare at a blank page on your computer, you may wonder how all of these social media experts come up with such compelling content that people deem share worthy. Well, perhaps they were more planned and intentional with their content versus coming up with an idea based on a whim. Jessica Scheufler, a [...]
Justin Fishaw
If your business has some exciting news that you deem to be share-worthy, an effective content marketing strategy would be to create a press release, right? Well, sometimes. In this day and age, sharing a press release needs to be coupled with some other inbound marketing tactics to get the best results. When implemented correctly, [...]
Justin Fishaw
Everywhere you turn, you hear the push to create more and more content to get your business noticed on the Internet. While there is some truth to this, you don’t want to just create content for the sake of creating content. That, my friends, would be known as mediocre content. Here are some important reasons [...]
Justin Fishaw
Today will be the first installment of Infographic Monday – a day in which we share the most informative and insightful infographics found across the web. Those of you who are familiar with DigitalSherpa know that we preach both business blogging and social media marketing. Together, they create the perfect creation and distribution vehicles you [...]
Justin Fishaw
If you’re reading this, then chances are my blog headline/title worked. One of the hardest parts of being a content creator is writing blog post titles that really standout . It’s a very key part of a blog post; most content creators groan about the process, since the title of your post dictates the SEO [...]
Justin Fishaw
Larger companies are much more likely than small businesses to outsource at least some of their content marketing. It makes sense, since small businesses typically have fewer resources, and so resort to doing it in-house. However, it’s for the very reason that small businesses ought to consider outsourcing to a company that has more resources. [...]
Jordan Barkin
Many Fortune 500 companies are employing content marketing to drive sales. Their content marketing strategies track ROI through clear metrics and analytics. Marketing executives at some of America’s largest brands discuss content marketing metrics below: Coca-Cola. Jonathan Mildenhall, a Vice President at Coke, launched an ambitious content marketing strategy named Content 2020. Mildenhall told TWEED: “We captured familiar [...]
Justin Fishaw
If you’ve spent any time socially perusing the world of SEO or content marketing, you’ve probably had more than your fair share of news and articles surrounding the SEO impact post Panda and Penguin Google updates. For those of you that haven’t, here’s it is in 14 words: focus on creating a higher quality experience for your [...]
