DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
In order to spread the word on your business and attract new customers, you need to market to your target audience via social media. To put in place an effective SEO strategy, original, high quality content needs to be created and shared on a regular basis, which helps to improve your ranking on search engine [...]
Justin Fishaw
Social media can be an extremely powerful tool for staying connected with your customers and target audience. Putting an effective social media marketing plan in place can be especially beneficial for your business when launching a new product or service. For the best results, follow these strategic steps for using social media to announce your [...]
Justin Fishaw
We’ve already hashed out whether Facebook or Instagram is better for small business marketing, and the right answer, of course, depends upon your industry. Statistics show that people tend to respond more to images versus plain text, and since Instagram offers users a free photo-sharing program, it’s a smart move for businesses to incorporate this social media site [...]
Justin Fishaw
Pinterest is without a doubt one of the most powerful social media marketing tools for small businesses. According to comScore, Pinterest users spend more money and purchase more items than users on the other top social media sites. For these reasons alone, small businesses can’t afford to not have an active presence on Pinterest. Until [...]
Justin Fishaw
As the world of social media becomes more complex, many businesses are opting to outsource their digital marketing efforts to a content marketing agency. Not only does this enable business owners to focus on growing their companies, but they can rest assured knowing that their blog and various social media pages are optimized and properly [...]
Justin Fishaw
More and more people are choosing to follow brands online, most specifically through a blog. Creating a business blog provides brands with an opportunity to deliver meaningful and relevant information to their customers while using target specific keywords to help drive more traffic to their main websites. It also provides a business the opportunity to [...]
Justin Fishaw
At DigitalSherpa, we recently announced the launch of the myDigitalSherpa Internet Marketing Dashboard, which is an easy-to-navigate customizable online tool that consolidates a variety of content marketing and social media solutions into one central location. This web-based dashboard is a free feature that we offer to our DigitalSherpa clients, offering one point of access to [...]
Sarah Mincher
Have you ever wondered why some search results on Google include articles with images and some do not? It’s an excellent question millions of online users wonder every day, and one that we’re asked all the time. The results donning photos definitely stand out and grab your attention; which is what you want in today’s [...]
