Iris Eben
Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’ When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]
Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]
Chris Vaughn
Everyone loves a winner. Every business that launches a new marketing campaign envisions the perfect result, where the brand is flourishing and the leads are coming in faster than you can manage them. But the truth of the matter is that great marketing takes a great amount of work. Having your brand ‘Go viral’ is [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
DigitalSherpa
In recent years, we have already seen a dramatic shift in how search engines rank content, from “spammy” link building strategies to the creation of high quality, relevant content. While the popular phrase “content is king” has been coined, this will only remain true if there is a strategic plan behind the ways that you [...]
Justin Fishaw
We can probably all think of a small business or two that have royally flopped with their content marketing efforts. These days the name of the game is more quality content, and partnering with an experienced content marketing agency can help to keep you in front of your target audience and add significant value to [...]
Justin Fishaw
If you’re committed to improving your small business Internet marketing strategy in 2013, you’re not alone. According to a recent IBM study, 82 percent of Chief Marketing Officers surveyed plan to increase their social media marketing efforts over the next three to five years. If you’re not tapping into the power of social business now, [...]
Justin Fishaw
Recent changes in search engine algorithms require businesses to create high quality content more often in order to rank higher on search engine results pages. We’ve often heard the phrase that “content is king,” and it has never been more true in the digital marketing arena than the present. As you can imagine, there are [...]
Justin Fishaw
Social media is a powerful tool for cultivating relationships with both existing and prospective customers and provides an opportunity for your brand to position itself so that you will continue to be top of mind for your target audience. As true with any relationship, one of the most essential factors is trust, and we all [...]
