Justin Fishaw
Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
Justin Fishaw
Think about some of the online content that you read most recently, whether it was on Facebook or a blog post. Chances are that the information that you most immediately recall was a story that left an impression on you. Using a story to communicate a message is very effective and tends to resonate with [...]
Justin Fishaw
We’ve already outlined the reasons why your business needs a blog; however, just activating a WordPress account for your business does not allow you to claim that your brand has a blog. In order for your content marketing strategy to be successful, you need to create high quality content often and ideally on a regular [...]
Janet Okoben
Every time Guy Fieri sinks his teeth into some deep-fried, gravy-covered, conglomeration of salty and fat on his show, Diners, Drive-Ins and Dives, his viewers wait for a “Mmmmrphrmmrm” sound to come from his mouth. Sometimes it’s more of a grunt or maybe he’ll stomp his feet. Somehow, he conveys his satisfaction in a primal [...]
Justin Fishaw
Not only does a business blog give your brand a voice online, but it is one of the most effective ways to boost Search Engine Optimization (SEO). The more quality content that you create, the higher your business will rank on search engine results pages. Unfortunately, not all business owners have a knack for writing, [...]
Sarah Mincher
The world of business blogging is incredibly competitive. With millions of global competitors just a few clicks away for any consumer, how can your business stand out and gain their commerce? How can you get more traffic to your blog from the audience you want? It can all seem slightly overwhelming, but we found a [...]
Justin Fishaw
More and more people are choosing to follow brands online, most specifically through a blog. Creating a business blog provides brands with an opportunity to deliver meaningful and relevant information to their customers while using target specific keywords to help drive more traffic to their main websites. It also provides a business the opportunity to [...]
Janet Okoben
Blog writing that includes numbered lists is ubiquitous on the web, and for good reason. Lists are catnip for online readers. Do you think lists are an online cliché? Too bad. While you wouldn’t want a blog full of numbered lists, blog posts with lists are proven performers and should be part of the mix [...]
Jessica Scheufler
In week one of our call-to-action series, we introduced you to one of the best ways you drive leads for your business: the call to action. Last week we explained how to create effective call to actions. So now that you have the basics, this week we pulled together some call-to-action resources for you to check [...]
