To create a successful internet marketing strategy, you need to be able to engage your audience. Many small businesses have been able to accomplish this by creating social media campaigns to get their followers involved and motivated to take some type of action.
Facebook is the ideal channel for launching a contest or giveaway; however, a contest that works well for one type of business may make a royal flop for another. For this reason, we wanted to provide you with an overview of some of the most popular types of Facebook contests to help you to better determine which one will work best with your goals:
- Sweepstakes: People get excited about the opportunity to win something, even if their chances are very slim. Participants can be included in the drawing to win by signing up themselves, inviting friends to sign up, and sharing your sweepstakes on their own Facebook walls. They are extremely easy to setup, and its an effective internet marketing tool for building a prospect list. On the downside, sweepstakes don’t leave a very memorable impression of your brand.
- Photo Contest: Reward your fan base by creating a photo contest of real customers using your product. This is a great way to tap into your existing customer base to get them re-engaged with your brand. Some customers may find that uploading and sharing a photo is too much work though, resulting in a lower percentage of collected contact information.
- Quiz Your Audience: Quizzes are a fun way to engage your audience and recruit new fans. They often create a memorable experience and are an effective strategy for expanding your online reach as fans will often share their scores with their Facebook friends to entice them to take on the challenge. This type of contest does require more effort on your part though with the setup, and you will probably need to offer several different prizes.
Be sure to check out Social Media Examiner for some additional Facebook contest ideas.