In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.

About Chris Vaughn

Chris serves as Director of Marketing for DigitalSherpa. Chris builds, manages and executes DigitalSherpa’s inbound lead generation program and is responsible for new business development and partnership with a focus on growing the brand. Before coming to DigitalSherpa, Chris was the Managing Editor at Bluff Media LLC and graduated from Oglethorpe University in 2005. In his spare time, Chris helps run a growing fantasy sports website and hangs out with his dog, Ace.


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