twitter tweet buttonTwitter is the second most popular social networking site, behind Facebook, with more than 250 million users. Those are a lot of potential customers for your business! Finding ways to get more Twitter followers can help you to grow your business by building top-of-mind awareness and developing relationships that encourage brand loyalty.

Unfortunately, social media users can be a fickle lot. Just because you win a follower doesn’t mean you’ll keep that follower. Here are a few tips for getting more followers on Twitter and, most importantly, keeping them!

Follow Others in Your Niche

One of the easiest ways to get followers on Twitter is to follow other people. Most people will follow you back either out of interest or just to be polite.  However, if you want to keep those followers, you’ll need to offer them something of value, like content that interests them or solves a problem for them.

You can increase the chances that your new followers will want to take off their coats and stay awhile by finding followers in your niche. You can do this by pulling up a list of followers for one of your competitors and then following those people. They are more likely to be people who are interested in your products or services.

Use Hashtags Properly

Hashtags are another great way to let potential followers know about your page. When people are searching for those keywords, they’ll find your tweets. For example, you can end posts with hashtags such as #seo or #searchenginemarketing.

Improper or excessive use of hashtags can be annoying and alienate your current followers, so you have to use them judiciously. One of two hashtags that are directly related to your content should do it. Shy away from cutesy hashtags like #YOLO or #winning unless your brand is trying to cultivate that type of image.

Engage in Conversations

Many businesses become so focused on what they want to say that they just tweet AT their customers. Instead, you should view your Twitter feed as a conversation between you and your customers. Ask questions, and respond to comments and replies. The more engaged your followers feel, the more likely they are to stay around. Also, every time someone tags you in their reply, their followers see you, giving you more exposure.

Don’t forget to have conversations with fellow businesses, as well. Tag them in tweets or questions, and encourage a dialogue. Customers will see you on their feed also, and they may become interested in what you have to offer and start following you.

On Twitter, getting followers may not be as complicated as keeping them. Use this tips to help you build a strong and lasting following.

How to use Twitter to grow your small business

About Justin Fishaw

As Director of Marketing, I oversee branding & the inbound lead generation program at DigitalSherpa. My days are spent developing and implementing online marketing tactics and campaigns, writing and optimizing all website content, and developing partnerships in an effort to grow the business. In my free time, I enjoy running my clothing line, SMPLFD, and exploring the streets of Atlanta with my pup, Uncle Jesse.