Reputation management has been a longstanding, important aspect of staying in touch with the public’s perception of your small business. And thanks to some great online tools, it no longer costs you an “arm and a leg” to monitor what’s being said about your brand. With the ever growing influence and accessibility of the internet, it’s easier than ever for the public to share their 2 cents about your business- so why not listen to them? Our friends over at Social Mouth have shared 4 great tools to specifically monitor online conversations based around your small business.

blog monitor

 4 Free Tools For Reputation Management

1. Google Alerts

Google Alerts is one of the most convenient and easy to step up tools to monitor your brand reputation. Go to and fill out the search form with your company name. You have the option of filtering what type of media results you would like, how often you would like to be updated with your results and so on. Now every time your brand is mentioned online, Google will alert you! Easy, huh?

Google Alerts

2. TweetBeep

TweetBeep works very similar to Google Alerts, except it monitors your brand reputation solely on Twitter. You can get a free version of this service which gives you an hourly update every time you are mentioned on Twitter. Tweetbeep analyzes Twitter replies, mentions and links for any possible mention of your company. For a more in-depth analysis, Tweetbeep does offer a premium version of this service at a small monthly fee- but we think the free version works pretty well as is!


3. Social Mention 

Social Mention can be a particularly helpful tool, as it uses data from a vast network of online sources. Once you give Social Mention your brand name, it creates a list of mentions and ranks them as positive, negative or neutral. Due to the fact this platform pulls data from so many sources, the only potential downfall with Social Mention is non-relevant are sometimes listed in your search. However, for such an extensive and helpful tool to be free, we’ll take it!

4. MonitorThis

Last but not least, MonitorThis tracks keyword (in this case, your company name) mentions on over 20 different search engines. Plus, you can set up MonitorThis results to important directly into your feed reader. MonitorThis is fast, free and easy!

All 4 of these free reputation monitoring tools are easy to set up, and can be incredibly useful in monitoring your brand’s reputation. We recommend you play around with all 4, and see which particular tools suits you best. For more information on reputation management, we highly recommend you read our free whitebook, The Importance Of Web Monitoring For Small Businesses. 

About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.


  • Clemens K

    Perhaps it would also be a good idea to integrate in this list. This is a review platform that allows companies to collect and reply to reviews, as well as monitor their social buzz.