How much thought do you put into your email subject lines? If you’re just blasting them out onto the Internet and hoping that your recipients open them, you may want to refine your marketing strategy. About 69 percent of email recipients consider an email to be spam based on its subject line, and 35 percent […]

Email Subject Lines

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

Whether you’re an interior designer or a custom furniture maker, your business can greatly benefit from having its own design blog. More and more people are turning to the internet for inspiration and guidance when it comes to design, and your blog can help to share customer testimonials, highlight your portfolio, discuss the latest trends, […]

Design Blog

Do you ever wonder if your business blog is helping is really helping to drive conversions? I think most SMB owners wonder this at one point or another, which is why it’s important that you periodically conduct an analysis of your blog leads. First of all, what constitutes a blog lead? In my opinion, this […]

Converting Leads

How much time do you dedicate to your LinkedIn marketing strategy? LinkedIn is a powerful tool that can benefit your business beyond simply connecting you with prospective hires. While I’m guessing that you’ve created a LinkedIn profile for your business, there is a very good chance that you are not using this site to its […]

Linkedin

While I’m not the proudest to admit this, I have gotten on the selfie bandwagon lately. Whether my husband and I are out for a date night (which is a rare occasion these days with two babes in the house) or the kids and I are cuddled up together on the couch, you can bet […]

social media marketing

When it comes time to update your business blog with a new post or write a whitepaper on a hot topic that everyone in your industry is buzzing about, do you think of it as more of a chore or is it a fun way to escape your hectic and fast-paced world for a bit? […]

content

If you’ve had a chance to attend any content marketing conferences in 2014, you’ve probably heard an underlying theme: you need to produce high quality content and more of it to drive more traffic to your website. While this seems like a simple enough task, having the extra time to crank out several well-written blog […]

blogging

Twitter Cards. You’ve heard about them and seen people using them all over the social networking platform, but what are they? Do they provide any value to the everyday content marketer? In order to understand what Twitter Cards can do for your marketing strategy, it’s important to grasp the full concept of a Twitter Card, […]

CVS-Twitter-Card

Newsflash: Just because your business has a Facebook account doesn’t classify your brand as digital. Launching your brand on social media, however, is a start. In an age where everything seems to be digitalized, from shopping for the perfect gift to ordering a pizza, your business has the potential to grow leaps and bounds simply […]

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