Last week I had the pleasure of both attending and speaking at The Multifamily Social Media Summit in Napa Valley. Hosted at the lovely Meritage Resort and Spa, the Multifamily Social Media Summit (Or #MFSMS, as the popular hashtag went) was 3 informative days of full of talented speakers and cutting edge industry information. Speakers […]

Mutli Family 2

Even though you may have taken the time to create a business Facebook page for your HVAC company, that doesn’t necessarily mean that you are active on the social media site. The most successful businesses on Facebook continue to find creative ways to engage their audiences and call attention to their brands. Here are 3 […]

hvac marketing

LinkedIn is just a social media site to connect job seekers with potential employment opportunities, right? Well, that’s certainly one way that business professionals are using the site. However, as a business owner, LinkedIn can prove to be an incredibly powerful tool for creating awareness of your brand, networking with peers and other leaders within […]

linkedin marketing

One of the oldest marketing tricks in the book for earning your audience’s undivided attention is to tell a story, and social media is helping brands do this better than ever. While Facebook’s timeline feature may be the first thing that comes to mind when sharing your brand’s story with your social network, I encourage […]

pinterest marketing

WordPress is one of the most popular platforms for running a commercial website. However, it is made even better when it is equipped with some of the top plugins available for business purposes. Here are five of the top plugins that will help business owners get more out of their Web presence. WordPress SEO by […]

wordpress plugin

  Most of the successful specialists in digital marketing today will tell you that measuring your metrics is a huge part of finding success in the field. Google Analytics is one of the major tools used by today’s small and large businesses which want to get a better handle on their digital marketing. If you are […]

google-analytics (1)

For several years, search engine optimization has been at the forefront of digital marketing. SEO is considered one of the most important elements of any online marketing strategy, mostly because of the tremendous popularity of search engines. In fact, reports from early 2015 show that Google is now a more trusted source of news than […]

SEO

Small business owners often have their work cut out for them in terms of marketing, especially on a local scale. If there happens to be stiff competition in the area, it can be even more challenging to get the word out about a business online. However, the Internet can be a powerful tool for entrepreneurs […]

small business website

Your ROI is based on the effectiveness of your content marketing strategy, and there’s no better way to assess it than through Google Analytics. Whether your main KPI is your conversion rate, number of downloads, or bounce rate, Google Analytics can help you identify problem areas in your marketing plan. But how much do you […]

Google Analytics

If you’re reading this article, I’m assuming you’ve already downloaded our free ebook that shares 55 ways to increase engagement on Facebook and are looking for more tips, right? If you haven’t already, download it now! So, if you’re looking to give your Facebook marketing efforts a boost for the new year, here are 3 […]

Facebook Fan Engagement