What part of the online marketing equation has you stumped? SEO? PPC? Blogging? Local business listings? Ask me. What specific social media marketing network keeps you up at night? Is it Facebook? How about Twitter? Instagram? I can help. What the heck do all these statistics, data points, and analytics actually mean? Let me clarify. […]

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Social media is a great forum for sharing exciting news about your business and industry; however, with each status update or image that you share, you walk a fine line between a socially acceptable post and an incredibly obnoxious one. I guarantee that you’ve pinpointed a few “friends” that are constantly using Facebook to push […]

facebook marketing

With only 8 seconds to capture your audience’s attention, you better have a killer introduction to make someone want to keep reading. However, if writing isn’t your strong suite, you might get by if you can format your blog posts to appeal to the eye. Taking the time to enhance the appearance of your content […]


Your views are down, you aren’t bringing in any leads, and no one is subscribing to the page. These problems likely just scratch the surface of the bigger issue at hand: your blog kinda sucks. That being said, you don’t have to allow it to go on this way. If you want to start making […]


Your company has a Facebook, Pinterest, Twitter, LinkedIn and Instagram account – every social networking platform under the sun – but all of your profiles are duds. You haven’t seen your following grow in weeks, and no one out there is sharing your content. What gives? There are a couple of reasons why your social […]


This week I treated myself to a work day spent at my favorite neighborhood coffee shop. I typically work from home, so having the opportunity to be surrounded by an interesting and somewhat quirky crowd definitely helps spark my creativity. While standing in line to fill up my mug, I started talking with a girl that […]


As a marketer, it’s your job to convey your company’s message to your prospects. That being said, you can easily get stuck in a rut if you’ve been telling the same story to your audience for months. Even worse, you could be boring your target buyer persona to tears, which may hurt your chances of […]

blog storytelling tips

These days just about anyone can start  blog, but what is the point of maintaining one if no one is reading it? Maybe you’ve been getting some new traffic on your business blog due to your efforts of occasionally sharing your posts on social media. While that’s a positive sign, what are you doing to […]

business blog

Pinterest may seem like just another website where people can go to show off their interests through photos, but it’s becoming a powerful marketing tool. Recently, Pinterest revealed a Guided Search feature that allows users to search for posts on everything from decorating ideas to dinner meals. In turn, the website has made it easier […]


Odds are if you have a computer, tablet, smart phone, a book written in the last two years, library card, radio or any access to the outside world, really, you have heard of hashtags. They have become so popular that Merriam-Webster has given the hashtag a spot in their coveted dictionary. They have literally #changedthegame […]

Jimmy Fallon Hashtag Marketing