Justin Fishaw
Since 2008, Duke University’s Fuqua School of Business has conducted a Chief Marketing Officer survey twice a year, which helps to gauge the outlook of social media marketing from CMOs of Fortune 1000 companies. Ignite Social Media shares some of the biggest takeaways from the February 2013 CMO Survey regarding social media marketing, and please [...]
Justin Fishaw
While so many companies these days are focused on closing sales and generating revenue, few consider that a well devised customer service plan can add to the bottom line as well. For this reason, there are only a few companies that immediately come to mind when thinking about brands that execute a superior customer service [...]
Justin Fishaw
If you’re not a professional writer, coming up with a relevant topic that your target audience would find intriguing and putting it into words can be an intimidating task. Unless you have the luxury of a blog writing service, learning this skill will be necessary in order to implement an effective content marketing strategy for [...]
Sarah Mincher
Every company needs a little “small biz inspiration” once in a while, and nothing inspires me quite like a cool visual (and maybe a free cup of coffee and/or a donut. Sadly, I can’t provide those for you right now). This infographic provides a wealth of great information why your small business should stay excited, engaged and up [...]
Justin Fishaw
Spring cleaning can mean many different things to people, and at DigitalSherpa, we think of this rejuvenating time of the year is the perfect opportunity to give your small business Internet marketing efforts a fresh update. Here are five items that should be on your social media spring cleaning checklist courtesy of Social Media Dudes: [...]
Justin Fishaw
While many companies focus their social media marketing strategies on Facebook and Twitter, LinkedIn is often underutilized. According to Social Media Examiner, 50 percent of companies admitted that they were more likely to purchase products and services from a brand that they actively engage with on LinkedIn. For this reason, wanted to share some helpful [...]
DigitalSherpa
There’s been some debate lately about whether SMB social media strategy should be managed in-house or outsourced. A proliferation of lists, pros and cons, webinars and articles all pose the question and examine both sides, but none seem to provide anything definitive. True, every small to medium sized business is unique and this is not [...]
Sarah Mincher
The internet can be a wonderful place for your small business. Prospective customers from all over the world are only a few clicks away from your business website (if it’s set up right. Here are some tips!). Furthermore, you can pretty much learn any skill imaginable via a “how to” guide on youtube, self-diagnose your medical [...]
Sarah Mincher
No matter what you do for a living, chances are social media is a part of your daily life, whether it be for professional or personal reasons (I guess being an obsessive follower of Grumpy Cat should go under personal, even if I do look at his pictures during office hours. What can I say, I find that angry [...]
Justin Fishaw
To kickoff 2013, we introduced myDigitalSherpa, which is an all-in-one Internet marketing dashboard that consolidates all of our social media and content marketing solutions into a customizable, user-friendly online marketing tool for small-to-medium sized businesses. Businesses that have utilized a social media dashboard are able to more effectively engage with their customers online, monitor online [...]
