Well, folks. No surprise here. Google has changed its search engine algorithm yet again, and this time its to give preference to mobile friendly web design. The change to the algorithm is effective today (April 21st) and will factor in the following criteria when ranking your website: Has your overall website design been optimized for […]

google mobile update

Every marketer likes to think that he or she has the perfect content marketing blog. However, there are hundreds of these types of blogs across the Internet, and they all claim to provide helpful information. As a small business owner, you might find it downright overwhelming. That being said, you could already be asking yourself, […]

content marketing blog

Growing awareness of your small business is essential to finding revenue and success. Social networks such as Facebook and Twitter can help you showcase your products and services, but how do you use them effectively? Luckily, there is a social media company out there waiting to help you market your small business on these websites. […]

social media company

As a busy entrepreneur, it may be ideal for you to outsource writing, but how do you find the right people for the job? While the decision to outsource writing can save you time, it can backfire if you don’t recruit reliable individuals. Here are five qualities to look for in a content marketing agency […]

outsource writing

As a business owner, you’re already pressed for time, so how in the world are you expected to add blogging to your “to do” list? It can be easy to become frustrated when taking a look at your competitor’s blog and seeing a new post published daily. I’m going to let you in on a […]

blog writing services

Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list […]

best social media marketing conferences

As a small business owner, it’s your responsibility to make sure that people can learn more about what you have to offer on the Internet. Many of your customers may be connected to the Web, meaning it’s essential to establish a presence on it sooner rather than later. However, it takes some work to make […]

business listings

Here are DigitalSherpa, we love to showcase other talented writers through guest blogs. This is the first of a series on Guest Blogging brought to you by James McAllister, an Online Content Creator at Make it Cheaper. Enjoy!  How to identify a good quality blog for guest posting There are many uncertainties surrounding Google’s stance on […]

guest blogging 101

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

With so much content floating around on the web, how are you going to get people to read your blog posts? Truth be told, when it really comes down to it, it doesn’t matter how good your content is or how well designed your blog is if you have a poorly written headline. All too […]

catchy blog headlines