Content marketing is constantly evolving, but there are some cornerstones that all marketing plans need to have. It’s these key points that make up the foundation of a valuable content marketing strategy. Whether you’re revamping your game plan or looking to make improvements, take these three golden rules of content marketing into account. Doing so […]

content marketing

How many times have you stumbled across a blog, started reading some of the posts, and found the overall site to be very blah and generic? Having recently gone through the home buying process, I can tell you first-hand that I read a number of realtors’ blogs to get a better feel for them before […]

content marketing

The holiday shopping season to be approaching at lightening speed. Do you feel confident that your current email marketing strategy is strong enough to captivate these hungry consumers? When looking back at data from the most popular frugal shopping holidays of 2013 (Black Friday and Cyber Monday), marketers learned the following: Email open rates from smartphones […]

holiday email marketing

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

Operating a small business is no easy task, and it can become even more complicated as you look to market your new company. These days, there are multiple ways to get the word out about a new business, and social media is a big one. However, not all small business owners are prepared to take […]

social networks

I was fortunate to snag a great job right out of college with a Fortune 500 company that had a phenomenal management training program. While I didn’t know much about the company prior to starting there, you better believe I breathed its culture morning, noon, and night as I went through six months of intensive […]

brand advocates

Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]


Although there are a few extremists that get on the bandwagon in early October, for most marketers, Halloween marks the start of the holiday season. This year, more than ever, social media will prove to be an extremely powerful tool for getting people excited about the holidays. Is your business ready for the holiday marketing […]

holiday social media marketing

Not everyone is a writer, and those who don’t find their work to be the next bestselling novel are not likely to help out with the company blog. That being said, your marketing team may need a little assistance on this front – how do you encourage other employees to start blogging? Having other employees […]