According to the 2013 State of Inbound Marketing Report, businesses for the third consecutive year are increasing their social media and content marketing spending by nearly 50 percent. This data indicates that inbound marketing is a top priority for many business owners; however, the strategy is often executed by the 20-something intern or entry leveler that has a limited knowledge of your organization’s brand, culture, and overall mission.
Social media offers the opportunity for your brand to have a voice and personality on the Internet. It’s a powerful way for you to stay connected with existing and prospective customers as well as to build your sphere of influence. Surprisingly, the majority of business owners and CEOs are not active on social media and therefore rely on other members of their team to handle this marketing aspect. According to Forbes, less than a third of Fortune 500 CEOs are active on social media. Of the 32 percent of CEOs that have at least one active social media account, LinkedIn is the channel of choice. Only 5.6 percent of the surveyed CEOs are active on Twitter, which is startling since this popular micro blogging platform allows busy executives to connect with their target audiences without investing a lot of time. While the majority of adults in the U.S. have a Facebook account, only 7.6 percent of the polled CEOs are active Facebook users.
Who is the most active CEO on social media you may wonder? Well, Mark Zuckerberg of Facebook, of course, with 18,764,161 followers.
If there is one takeaway that you can gain from this information, it is that you as the business owner or CEO of your company can help you brand to stand apart from the competition by taking on an active role on social media. Use this small business marketing tool to position yourself as a thought leader and expert in your industry. While it certainly isn’t necessary to tweet on the hour, being visible and approachable on social media can help to build loyalty, respect, and trust for your brand.
(Image via Social Media Delivered)