Video marketing is one extremely popular marketing platform that your small business does not want to miss out on. Whether it’s through Youtube, or emerging video marketing networks such as Vine or Instagram, video marketing is undoubtedly a huge social media resource to grow your social presence and gain new customers. This helpful Infographic by Solutions highlights how to create content your audience will want to watch. While the Infographic is tailored specifically to marketing on Youtube, you can apply these concepts to any video network.

video marketing infographic

Let’s break this Infographic down into a few great points to take with you. First off, your video needs 3 elements:

1. A Story: Your video should play as an interesting narrative, not just a hard sell of the product you want them to buy. Like any great story, your video should have a climax and resolution- with the resolution obviously being your company’s product or service.

2. The Right Amount of Content: The best length for a YouTube video is under 4 minutes. Remember your audience is busy, and the faster you can feed them your content- the better!

3. A Call To Action: The message of the video and what action you would like them to take afterwords (whether it be to email, visit your website, call you, etc) should be simple and easy to follow. If your customer has to jump through hoops to figure out how to get in contact with you, chances are they never will.

With these 3 elements in mind, here are 6 types of content that work well in video marketing:

1. Content that Shows a Physical Product or Service: It is far more effective to actually demonstrate your product, instead of simply talking about it. After all this is a video, not a blog, email or phone call- so make the most of it!

2. Content that Provides Instructions: Break your product or service down into simple, easy to understand instructions which include audio, visual, text and/or dialogue.

3. Funny or Unique Content: No one wants to watch a boring video. If you can make your viewer smile or laugh, chances are they are more likely to watch the video in its entirety as well as share it.

4. Content that Includes a News Story: Including news into your video makes your content and company appear more relevant, and adding data such as statistics or case studies gives your brand credibility and authority.

5. Content that Relays Information: If your audience doesn’t learn at least one new fact or tidbit during your video, chances are they will view it as a waste of time and not respond to your call to action.

6. Content that Covers Live Events: Popular live events have a build in audience, and integrating relevant events into your video will appeal to their built in audience.

If your company isn’t quite sure how to break into video marketing, these tips should definitely help you create a solid video marketing strategy for your small business. For more detailed instructions on how to successful optimize video marketing, please check out our free whitepaper on video marketing for your small business.  And don’t forget to send us your finished videos- we would love to see them! 

About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse Channing, reading and googling Ryan Gosling.


  • That was a wonderful infographic. I was especially wondering what should be the usual time for our videos. I have recently begun with video marketing and am making way too long videos which are quite filled with content but are not being watched more. Now I came to know the reason why they are not getting viewership.

    I will now try to keep my videos well under 4 minutes. Maybe splitting the videos will help in case the content cannot be covered within that time range.