Nothing can replace the powerful effect of face-to-face communication. Unfortunately, meeting with a customer or key influencer in person is not always feasible, which makes social media an essential tool for every business. People crave personalization and immediate feedback, and social media marketing offers an avenue for reaching a mass group of customers and accomplishing these two objectives. Outlined below are some ways that you can humanize your brand through social media marketing:
- When your customers turn to the Internet, they are looking to gain information and knowledge catered towards their interests and individual needs. Having a clear understanding of exactly who your customer base is and creating valuable content that will offer education and inspiration increases the likelihood that you will click with your customers online.
- Social media offers the perfect platform for storytelling, and using this approach versus giving a sales pitch is a great way to connect with people and build brand loyalty. For example, instead of talking about how great your product is, share a YouTube video of an actual customer enjoying your product and providing feedback. Just be sure that your stories are relevant and would appeal to your customer base.
- Time is of the essence, which means that customers are less likely to spend 30 minutes on the phone to an automated call center for customer service. Many businesses are capitalizing on this and utilizing social media to offer “social care“, which (if implemented correctly) provides immediate feedback in a personalized approach to a customer’s question.
- To engage your audience, use social media as a source of budget-friendly research for your brand. People love offering feedback, especially if it’s about a topic that interests them. To make the most of this strategy, your business will need to be active in this conversation as well by replying to comments made by customers often. This is also a great way to stay in front of your customers.
How is your business currently leveraging social media platforms such as Facebook, Twitter, and blogs to humanize your brand?
(Image via Young Entrepreneur)