How to use Twitter to grow your small businessTwitter could quite possibly be the most important social-media marketing tool that you use to grow your business, according to BusinessWeek. With an average of 5,000 to 10,000 new people joining Twitter each day and the potential to reach more than 500 million Twitter users, the opportunities to introduce your brand to prospective customers are huge.

Twitter’s format is incredibly attractive to people in business; it’s essentially a micro-blogging platform that allows you to connect and keep a constant stream of communication open with your followers without investing too much time. It’s a great resource for asking questions directly to your target audience to gain powerful insights and can also function as an informal press release system when you have exciting news to share about a new product or service. Not only can you use Twitter to position yourself as an expert in your industry, but it’s also an effective tool for humanizing your brand and deepening relationships with existing and prospective customers.

If you’re reading this, you probably already know how valuable of an asset that Twitter can be to your business. The goal of this white paper is to help you go beyond the basics with advanced techniques, tools, and strategies that will help you build a solid base of Twitter followers who are more likely to convert to customers.

How to Create the Perfect Tweet to Drive Results

For many business owners, perhaps the biggest challenge to using Twitter is creating the perfect Tweet that will drive results. Creating a well-crafted tweet is an art, and here are some useful tips for doing so from our team of social media experts:

  • First and foremost, consider the readability and “retweetability” of your tweet. Is it informative, yet to the point? Is your tweet worthy (meaning that it offers useful and interesting information) of a retweet by your followers?
  • Before creating a tweet, think about the intended audience. Will this appeal to them?
  • Browse through your Twitter feed and take note of the tweets that stand out to you. What is it about these tweets that has captivated your attention?

For the rest of the ways to create the perfect, results-driven Tweet (plus a ton more tips and ideas for business owners), download our absolutely free ‘How to use Twitter to Grow Your Small Business’ ebook today!

About Justin Fishaw

As Director of Marketing, I oversee branding & the inbound lead generation program at DigitalSherpa. My days are spent developing and implementing online marketing tactics and campaigns, writing and optimizing all website content, and developing partnerships in an effort to grow the business. In my free time, I enjoy running my clothing line, SMPLFD, and exploring the streets of Atlanta with my pup, Uncle Jesse.