With high quality images being one of the best ways to captivate an audience, it’s no wonder that so many small-to-medium sized businesses are incorporating Pinterest into their social media marketing strategies. According to Digiday, Pinterest users that use the site to shop spend between $140 and $180 per order on average, which is considerably higher than the average $60 to $80 order by Facebook and Twitter shoppers. For this reason, Pinterest is a powerful marketing tool for retailers, especially those involved in the fashion and home furnishings space. In fact, approximately 60 percent of all shares and referral activity on the site is related to home furnishings.
Clearly, one of the keys to your brand being successful on Pinterest is to get more repins of your images. While this is not the easiest task, Hubspot recently shared a helpful Pinterest infographic to help businesses get more repins. Outlined below are some of the biggest takeaways from this infographic:
- The color of your images can make a big impact. For example, images that include reddish-organge hues are twice as likely to get repins than blueish images.
- The more dominant colors your image has, the more likely it is to be repinned. Images that include several dominate colors get 3.25 times more pins than images with just one dominant color.
- Don’t use images that are too dark. Images with a medium lightness are easier for Pinterest users to see and are repinned 20 more times than darker images.
- Keep your aspect ratio in mind. Images with an aspect ratio between 2.3 and 4.5 are 60 percent more likely to be repinned than tall and skinny images.
- A friendly face is not always the answer. Surprisingly, images without a face receive 23 percent more repins than those that do.
In summary, the eyes can play a powerful role in which images are most appealing and therefore merit the most repins. To help step up your social engagement strategy on Pinterest, be sure to check out this useful Pinterest infographic on Hubspot in its entirety.
(Image via Quad SEO)