Whether you’re a crossfit gym, yoga studio, personal trainer or other, you know the fitness world is highly competitive. But what people rarely talk about is how competitive the business behind the fitness is! With so many gyms, spas, and fitness center options available for the average consumer, how can you make your facility stick out among the competition? Whether you are a national chain or the small neighborhood gym, these social media tips will undoubtedly help strengthen your social media strategy!

Social Media For Gyms

Social Exercises

When it comes to exercise, we’re sure you would tell your clients it’s something they should be doing daily. Well, the same theory applies to social media. To get the positive results you seek, you need to exercise your social media “muscles” every day! This means being active and engaging on all popular online platforms; such as Facebook, Twitter, Linkedin, Google+, and Pinterest. Make you keep your statuses updated with fresh information, answer all your emails and messages, and reply to any users comments. Along with updating your social networks daily, make sure you add fresh content to your websites blog at least twice a week. Exercise does a body (and business) good!

If You Got It Flaunt it

The visual appeal of the fitness industry can go far beyond the typical over-tanned, muscly guy with a six pack (though if that kind of imagery goes with your audience and personal branding, go for it!). Display images of your sauna room, fitness machines, trainers, classes in session, your smoothie bar, and so forth on your website. A visitor interested in your business should be able to get a good idea of your facility and what it offers by visiting you website. And although we all love our iPhones, make sure to get clear, high-res professional images. Another great photo idea is highlighting a particular customers fitness transformation over a period of time through time lapse photos. Once you’ve discussed documenting this journey online with your client, take weekly or monthly photos showcasing their improvements! This is such an effective way to get your online community engaged and interested in the ongoing positive transformation- and a great way to ensure they continue to check your blog! 

Exercise Your Social Media

Optimize Your Website For Local Search

As with any marketing strategy, a key element is to determine who your target audience is. Luckily for you, the nature of your business naturally narrows this down. The majority of your customers will be those who live within your general area, so you don’t need to worry too much about national marketing campaigns (unless, of course, you are a major chain). Studies show over 70 percent of consumer searches on the internet are for local businesses, so you want to make sure your center is easily found!  Sign up with us to have your business listing included in over 135 local search listing platforms. All listings will be regularly optimized for local search with geo-coding and address standardization to help ensure the best results.

Go Blog Or Go Home

The health industry is one of the largest and most active online networks, so take advantage of this by creating a blog on your website. Studies show businesses that blog one to two times per month generate 70% more leads than companies that don’t have a blog… so no excuses! Blog about your fitness secrets, your favorite post-workout meal, weight loss tips, upcoming health conventions, fashion trends in workout clothes….the possibilities are endless! As we discussed above, an ongoing blog series highlighting clients ongoing health transformations is an easy way to create unique blog content, plus it has the added bonus of a built in audience (friends and family rooting for the customer you’re writing about). Real life case studies are a powerful way to inspire potential clients and current ones to stay healthy, and therefore stay members at your fitness center. Another great resource for easily creating blogs is curating content from other industry professionals. Take an inspiring, industry relevant article and add your own personal thoughts and ideas to the piece to make it relevant to your own audience. As long as you give credit to the original author, curating blog content from other reputable thought leaders is a smart and effective practice (for more information on this idea, we highly recommend you take a look at our past Webinar On Content Curation). And once your blog is finished, don’t forget to post it to all of your social networks. Encourage readers to contribute their own tips, leave comments and share with their friends. You might even allow your fitness members to submit their own fitness related guest blog s- which would be a great way to increase engagement and keep those loyal customers feeling special.

Have An Active Presence On Yelp

Yelp is one of the most reputable and trusted platforms to find and review local businesses. As we mentioned above, with over 70 percent of consumer searches on the internet for local businesses, you can be sure that your business will receive some local traffic as a direct result from being active on Yelp. To learn more about how Yelp can help can help you reach your desired audience, please download our free Complete Small Business Guide To Yelp. 

 We hope these tips help strengthen your Fitness Center’s social media strategy! For more ideas on how to have a more healthy online presence, contact us anytime! 

About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse Channing, reading and googling Ryan Gosling.


  • Thank you for sharing this article, One thing I would like to add here is to have an Explainer video that explains your customers about your fitness center business about its best features or great tips in a short video , Put in a website or social media that easy to go viral.